Field Marketing Manager, Strategic Initiatives

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Do what you love. Love what you do. At Workday, we bring best-in-class finance, HR, planning and analytics together, giving organizations of all sizes the power to adapt. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
The Workday experience is the combination of everything that's outstanding about Workday: our culture, our core values, our company meetings, our recognition programs, but most importantly, it's our people. It's everything that makes us different from your average employer and makes Workday an outstanding place to work.

About the Role

The Field Marketing Manager, Strategic Initiatives, reporting to the Senior Director, North America Marketing Strategic Initiatives, will play a meaningful role in driving the success of our sales and marketing teams. This role involves developing and implementing strategies, tools and training programs to improve the effectiveness and efficiency of our efforts.  

They will possess a deep understanding of sales and marketing processes, excellent interpersonal skills and a strategic approach.  The ideal candidate will have a keen understanding of how to align these functions to achieve efficient results passionate about pipeline creation and acceleration.

• Develop and maintain comprehensive enablement strategy for all areas of the funnel

• Align marketing strategies with sales goals to ensure a cohesive approach

• Facilitate communication and teamwork between teams to drive shared objectives

• Advocate for sales and marketing alignment to ensure optimization across the organization.

• Keen eye on performance metrics with focus on return on investment. 

• Collaborate closely with Senior Director of Field Marketing, Demand Center teams, Alliances Marketing, Events Marketing, Product Marketing, and Product Management on upcoming product launches, as well as key corporate programs, to assist in driving pipeline.

• Be forward-thinking. Address the ongoing demand for opportunistic and ad hoc marketing needs of the sales teams in response to the health of the pipeline.

About You

Basic Qualification 

• 5-7 years of field marketing experience in B2B/enterprise  software industry, planning and driving impactful field marketing  programs.

• Strong interpersonal skills with the ability to build, articulate and obtain consensus from critical team members.

• Extensive experience working closely with multiple extended teams including sales, presales, alliances, and marketing.

 

Other Qualifications 

• Ability to work across functions and get results with external and internal constituents.

• Ability to be flexible, and adapt quickly and optimally to change.

• Experience in a fast-paced work environment. 

• Excellent verbal and written communication skills. 

• Strong problem solving and critical thinking skills. 

• Passion for solving challenges with a strong work ethic.

• Strong Salesforce and Tableau experience is desired.

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below.  Workd