Director, Data & Analytics, Commerce

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Overview: 

As Director of Analytics this role will be pivotal in managing the Commerce reporting needs for a major client while also serving as a consultant to all UM planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers. 

Responsibilities 

• Digital media performance (e.g relevant KPIs, setting measurement plans) with Commerce focus 
• Holistic reporting across Commerce and National campaigns
• Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization) 
• Ability to communicate succinctly and professionally to senior leadership at the client and agency 
• Manage a team of analytics professionals 

Required Skills and Experience 

• Demonstrated success leading work multi-functional teams  
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore  
• Agency and/or Commerce media or CPG experience is a must 
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)  
• Strong MS Excel & Power Point skills  
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships 
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment  
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment  
• UM does not require candid