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Marketing Operations Senior Manager

Wintrust Financial Corporation
Salt Lake City, United Statesfull_timeVerifiedPosted 13 Feb 2025
💰 $120,000/yr

About the role

Build your career with a company that is rated a top 20 lender nationally for VA Home Loans!  Veterans First Mortgage is an FHA/VA home lender.  Come join a team that trains you from the ground up!  Veterans First Mortgage employees strive to give each and every borrower an exceptional customer experience. We have a visionary marketing team with a cutting-edge lead program.  Our in-house team of loan officers, processors, underwriters and closers share one goal: to make the loan process swift, simple and compliant.  Military members make up a large part of our demographic.  An increasing number of veterans are using their home loan benefits. Come take advantage of this momentum and feel a great satisfaction in helping those that serve our country.

For more information on Veterans First Mortgage, please visit http://www.veteransfirst.com/careers

Veterans First Mortgage is a specialized home lender, and its employees strive to give every borrower an exceptional customer experience. We have a visionary marketing team with a cutting-edge program. Our in-house team of loan officers, processors, underwriters, closers, and contact coordinators share one goal — to make the loan process swift, simple, and compliant. Military members make up the majority of our clientele, and an increasing number of Veterans are now using their home loan benefits. Take advantage of this momentum and feel great satisfaction in helping those who serve our country.

Why join us?

The team at Veterans First Mortgage has helped over 175,000 borrowers obtain the American dream of homeownership. “Inside Mortgage Finance” ranks Veterans First Mortgage as a top VA mortgage lender by volume. With primary lending centers in Salt Lake City, UT, and San Diego, CA, we do loans in every state. As a specialized mortgage lender with over 350 hardworking team members, we strive to make every aspect of the loan process as easy as possible.

Veterans First’s community and overseas programs revolve around Veterans and our troops. When we say, "Thank you for your service," we mean it!

Veterans First Mortgage is a trade name of Wintrust Mortgage, a division of Barrington Bank & Trust Company, N.A., a Wintrust Community Bank, NMLS# 449042.

  • An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 10 years) and Employee Recommended award by the Globe & Mail (past 6 years)

  • Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

  • Family-friendly work hours

  • With 175+ community bank locations, we offer opportunities to grow and develop in your career

  • Promote from within culture

What you’ll do:

The AVP, Marketing Operations Senior Manager oversees the management and execution of marketing projects across brands, ensuring adherence to company policies and procedures. This role involves coordinating with cross-functional teams to align marketing strategies with operational goals, managing budgets, and timelines, and optimizing processes for efficiency. The manager will also handle compliance issues related to marketing operations and support educational marketing initiatives, ensuring these are effectively aligned with operational activities and company standards. Strong communication, organizational skills, and experience in international project management are essential.

Project Management:

  • Lead and manage multiple marketing projects from inception to completion, ensuring they align with brand strategies and business objectives.

  • Develop project plans, timelines, budgets, coordinating with cross-functional teams to ensure timely delivery.

  • Monitor project progress, resolving any issues and escalating when necessary to ensure successful outcomes.

Marketing Automation:

  • Oversee the marketing automation processes in both Salesforce Marketing Cloud and Total Expert.

  • Collaborate with the marketing team to build automated workflows, segment audiences, and optimize customer journeys.

Marketing Operations:

  • Oversee daily marketing operations, ensuring smooth execution and alignment with strategic goals.

  • Develop and maintain marketing metrics and reports to provide insights and recommendations for continuous improvement.

Legal Compliance

  • Assisting Marketing Staff with ensuring campaigns are legally compliant by prepari

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Company

Wintrust Financial Corporation

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