Senior Strategist, Social Marketing & Strategy (R1023766)

Company Description

Part of Dentsu International, Dentsu Creative is a Global Creative Network that transforms brands and businesses through the power of Modern Creativity. Led by Global Chief Creative Officer Fred Levron, 9,000 experts across the globe work seamlessly together to deliver ideas that Create Culture, Shape Society and Invent the Future. Dentsu Creative was launched in June 2022 to address a client need for simplicity and will be Dentsu International’s sole creative network by the end of 2022. 

Job Description

Role Purpose

• The Senior Social Strategist will be the keeper of the social strategy and owner of driving innovative, inspiring & award-winning work that meet our clients business goals.
• As Senior Social Strategist, you are expected to be tapped into the pulse of culture and quickly able to identify opportunities for our clients to engage.
• You will advocate for the right set of actions on social platforms to implement a strategy and help create the necessary consensus within both the internal client team and the client's organization to achieve results.
• You will serve as a leader within the Social Marketing group and a “go to” for content insights, ideas, and ways to work across the client organization

Key Accountabilities

• You’re a Leader/Leader in Training
  • Cross team superstar collaborator with a high level of maturity
  • Can combine creative content ideas with smart social media strategies to drive business results.
  • Must be able to manage other team members
  • Excellent verbal, written, visual communicator (can hold a meeting without an AD, present thoughtful ideas, lead sharing of recommendations)
  • Manage up and bring solutions, identify the problems
  • Delivers on-going thought-leadership to clients and internal teams, particularly with a strong POV on consumer or cultural insight.

• You Push the Narrative, and the Team
  • You’re able to write & own briefs with full insights (with support from team), inspiration and updates based on creative feedback (requires oversight from manager)
  • Work with Strategy team to deliver social insights to support the brief/translate into what will work on social
  • Work with creative to deliver final product and best results – push the creative so they’re happy with it
  • Sharing of trends (social memes, formats, cultural insights)
  • Deliver a POV & audit of industry examples, competitive examples, market movers
  • Strong written, verbal, visual communications
  • Able to attend meetings and provide insights where needed

• You can execute and bring to life a content recommendation
  • Oversee content strategies grounded in insights from SEO, social listening, UX, etc.
  • Proactively brings new thinking that pushes the work to teams and works closely with platforms and 3rd party partners to identify them
  • Comms Planning: Should have a basic understanding of how to construct a comms framework to inform a creative and/or media plan
  • Can create comms frameworks and/or brand architectures to clearly define approaches to tackle business problems and inspire innovation solutions

• You’re skilled at presenting
  • Presentations, facilitating breakthrough creative, leading internal & external teams; client and new business
  • Creative Briefs, and Comms Strategy/Integrated Briefs, understanding of integrated media, Integrated agency relationships
  • Directing use of primary research methods and secondary research tools, basic CCS, Simmons, skills

• You’re a thought leader
  • Demonstrates thorough understanding of client's industry and category
  • Continuously builds knowledge on the macro/micro forces which impact the client's business
  • Develops a relationship as a trusted advisor with junior and some senior clients

• You can take big problems and complex solutions and simplify them into understandable and actionable strategies.
  • Pushes content and creative executions one step further to not just deliver out-of-the-box, fresh ideas but plans for how to implement them in ways that feel simple.
  • Knows how to find the insight and jump on it.

• You are able to manage your own time, client and internal teams (likely 1-2 team members) to produce thoughtful and thorough work against timelines.
  • You can bring new thinking that pushes the work to teams and works closely with platforms and 3rd party partners to identify them
  • “Manage up” to exceed client expectatio