Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

Your Dreams, Our Future.

 

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

 

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

 

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

 

Job Summary:

The Dr. Dennis Gross Skincare team is focused on making a difference in the lives of people by delivering science-based skincare with humanity. We call it skincare with a soul. Dr. Dennis Gross’ philosophy and approach to skincare and his professional experience as a cancer researcher, practicing dermatologist and formula innovator cascade in every aspect of the brand. We formulate with proven active ingredients and state-of-the-art delivery systems that allow you to bring the clinic home in easy-to-use at-home treatments. In our New York office, we are inspired daily by teamwork, creativity and creating a space where everyone is valued.

 

The Director, DDG Global Social Media & Content Strategy is responsible for developing and executing the Global Social Content Strategy and influencing content development that can be used on paid/owned social channels and leveraged across digital platforms.

 

This role is responsible for establishing the roadmap to win on key platforms such as Instagram, TikTok, YouTube, Facebook as well as leading innovative ideas for content that can be scaleable and unique to DDG across digital platforms (paid media, E-Commerce).  This role will also provide guidance to markets with their own social owned brand channels and liaise with key strategic partners (Sephora/Mecca) on leveraging brand led social assets.

 

Primary Duties & Responsibilities:

• Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
• Drive evolution of content strategy with an entrepreneurial mindset
• Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
• Support digital innovation initiatives with an owned strategy to drive awareness with DDG audiences
• Concept social-first content for key platforms/surfaces, partnering with DDG Creative as well as external content partners on production of assets
• Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
• Partner with priority markets, including the U.S., AU, UK on content requests and compelling social co-op opportunities driving to key specialty retailers, notably Sephora, and Mecca
• Oversee community management strategy, inclusive of response protocol and crisis response
• Review and approve monthly content calendars for secondary Global Social platforms (e.g. Facebook + Twitter)
• Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DDG to remain digital first amongst competition<