Junior Account Executive, GEO & PR

<p><strong>Junior Account Executive, GEO &amp; PR (Generative Engine Optimization)</strong></p> <p><strong>Type:</strong> Full-time<br><strong>Location:</strong> Miami, FL or Tampa, FL</p> <p><strong>About the Role:</strong></p> <p>We're looking for a <strong>Junior Account Executive, GEO &amp; PR </strong>to join 5W's content team and grow our presence — and the presence of our AI Visibility Index research — across both traditional search and AI-powered answer engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini. This is a hands-on role for someone with a couple years of experience creating content across formats (written, video, social) who's excited to help get our research picked up by media outlets and cited by AI engines alike.</p> <p>This role sits at the intersection of content, PR, and AI search, and it's built for someone who already lives in AI tools day-to-day, not someone learning them for the first time. You'll use AI not just to optimize <em>for</em> AI search engines, but as a core part of how you work.</p> <p><strong>What You'll Do:</strong></p> <p>Content Creation</p> <ul> <li>Write blog posts, articles, FAQs, and web copy optimized for both readers and AI answer engines</li> <li>Create short-form video content (Reels, TikToks, YouTube Shorts) that supports brand visibility and repurposes into written content (and vice versa)</li> <li>Develop and manage a social content calendar, adapting core content into platform-specific formats</li> <li>Script, film, and edit video content with minimal oversight</li> <li>Build hub and cluster content around the AI Visibility Index and related research, designed to move brand marketers to contact 5W</li> <li>Structure content in clear, answer-first formats (direct answers up top, scannable headers, lists, tables) that AI models can easily parse and cite</li> <li>Use AI tools (ChatGPT, Claude, Lovable, etc.) daily to speed up research, drafting, editing, and light prototyping — e.g., building quick interactive pages or visualizations to accompany studies</li> </ul> <p>Public Relations &amp; Media Outreach</p> <ul> <li>Own the pitching of the AI Visibility Index and other proprietary studies, data, and reports to relevant media outlets and journalists</li> <li>Build and maintain media lists/contacts relevant to our industry and study topics</li> <li>Write pitch emails, press releases, and media one-pagers summarizing key study findings, meeting 5W's sourcing and verification standards as a baseline expectation on every piece</li> <li>Package studies with visuals, sourceable data, and quotable stats that make them easy