Brand Consulting- Senior Director, Strategy

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy.  Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.  The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Senior Strategy Director will play a key role in some of our most high-profile clients and new-business initiatives.  This position will lead the development and ‘sell-in’ of data and insight driven Sports, Entertainment, and Impact strategies – partnering with account leads to advise c-suite clients and their teams on how to implement the strategy across each media channel and consumer touchpoint.  In this role, the candidate will interface day to day with our Account Team and Functional Heads (Creative, Analytics, Business Development, Experiential, etc.), Inter-Agency Department Leads, as well as directly with senior Clients.    

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.

Responsibilities

• Develop and deliver overarching strategic vision grounded in data for client assignments, defining and prioritizing initiatives that directly support marketing/business goals and brand KPIs  
• Work closely with our insights and data teams to build and apply insight and data driven personas, segmentation models, customer journeys and measurement frameworks  
• Inform campaign communication plans and channel roles by identifying a customer journey, existing barriers, and existing motivators to advise on the role of media, role of creative and ideal touchpoints needs to drive a desired outcome   
• Act as a bridge between internal teams – data, account, strategy and creative with campaign ideation, helping to balance efficiencies and effectiveness   
• Work with account teams on client briefings with best practices, campaign deliverables, go to market strategies   
• Brief and collaborate with internal and external partners (i.e., client’s IMC teams)
• Provide ongoing recommendations on how to adjust media and creative for performance shifts, market shifts, and budget changes to ensure all parties stay on strategy  
• Proactively pitch innovative ideas, new partners, new channels, and test and learn opportunities   
• Cultivate relationships across CAA to find and promote new opportunities for clients    

Requirements

• At least 12+ years of experience in brand, integrated or communications planning   
• Expertise in interpreting consumer research and data (quantitative & qualitative) and applying to solutions-based client strategies  
• Exceptional verbal and written communication skills  
• Strong analytical skills, ability to think critically and work collaboratively on fast moving projects  
• Proven ability to manage multiple projects simultaneously, while being extremely detail-oriented   
• Ability to influence, persuade and lead broader teams   
• Excellent understanding of the composition and application of creative briefs  
• Experience communicating and providing consultation and advice to clients, including running brainstorms & strategy workshops.  
• Ability to travel and attend work events outside normal business hours on an as needed basis  
• Global experience or experience working on multi-market accounts   
• Knowledge, passion and curiosity on all things culture, sports, and entertainment   
• Ability to confidently present plans, thought leadership and idea