Senior Director, Commerce Media

Job Description

Who We Are

Night Market’s mission is to break down siloes between consulting, advertising and ecommerce to bring brands to the forefront of digital commerce, employing data and platform intelligence that provides greater insight into the consumer purchase journey and informs sustainable growth in an evolving ecommerce-first world. We aim to help advertisers gain a better understanding of the changing eCommerce landscape and ignite innovation around ways to integrate eCommerce strategies into their plans. Our core difference lies at the intersection of media and eCommerce optimization, providing data-driven insights that inform brands’ entire eCommerce strategy to drive desired business outcomes.

At Night Market, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

Job Summary

We are seeking a self-starter – someone who is ready to drive media strategy across eRetailers, marketplaces and retail media. The ever-changing eCommerce landscape is evolving at a pace that demands that you must possess adaptability, quick-thinking, and a thirst for rapid-fire learning. Night Market is at the forefront of defining what (and how) our clients need to succeed and innovate across all facets of online commerce, and this individual will be instrumental in supporting that mission.

The Senior Director, Commerce Media will report into the VP, Commerce Media, and will lead the day-to-day with clients. This individual will work closely with cross-functional Horizon Media and Night Market teams and should be comfortable collaborating and communicating effectively while simultaneously delivering best-in-class work in media strategy and data analytics.

The client: SharkNinja

Who You Are

You will connect and have direct access with the client’s sales teams. You will need a strong business acumen and superior client service skills. You will also need to and enjoy understanding how to create & covert demand, along with winning the sales through innovative strategies and diving into the data.

What You’ll Do

Digital Media Strategy – 80%

• Be the client day-to-day lead on the business leveraging your strong account management capabilities to support both sales and marketing clients
• Craft eCommerce media strategy and retail media plans
• Leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 
• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals
• Create media specific documents such as media plans, objectives and strategies decks, and other related functions 
• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life 
• Oversee a large team supporting Associate Directors, Managers, Specialists and Assistant roles – have prior managerial skills and have overseen a team of at least 3-5+ people before

Reporting & Analysis - 20%

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
• Determining set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each initiative
• Use learnings drawn from data to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy

Preferred Skills & Experience

• 8+ years relevant experience
• Excellent verbal and written communication skills
• Previously day-to-day account management lead on enterprise level retail media client(s)
• Previously constructed retail media digital media plans, with understanding of planning, buying and activation
• Expert in developing strategic media recommendations and stewarding digital media account projects, acting as a client contact
• Negotiation and Rate benchmarking a nice to have
• Expert in eRetailer – MUST have experience working with Walmart and/or Target