Shopper Marketing & Ecomm Manager
KenvueAbout the role
Kenvue is currently recruiting for a:
What we do
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.
Who We Are
Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.
Role reports to:
Director Omni Performance Mass and ClubLocation:
North America, United States, Arkansas, RogersWork Location:
HybridWhat you will do
As Manager, Omnichannel Marketing & Ecommerce, you will lead the development, execution, optimization, and performance management of integrated shopper marketing and ecommerce programs for Sam’s Club.
Responsibilities:
Omnichannel & Shopper Marketing
Lead development and execution of insight-driven omnichannel campaigns aligned to brand priorities, Sam’s Club strategies, and Joint Business Planning growth objectives.
Own planning, stewardship, optimization, and reconciliation of shopper marketing budget.
Lead approximately 50 media and print projects from brief through execution, optimization, recap, and learning integration.
Serve as a credible day-to-day partner across Sam’s Club, MAP, sales, brand, agency, ecommerce, and merchandising stakeholders to drive customer-centric activation plans.
Ecommerce & Digital Shelf Excellence
Own digital shelf readiness and health, including content accuracy, availability, ratings & reviews, search visibility, and conversion opportunities.
Lead new item launch and online assortment readiness, ensuring timely PDP setup, asset submission, item setup follow-through, and customer content partner alignment.
Manage PDP execution, ensuring ecommerce readiness is delivered with speed, accuracy, and strategic ownership.
Identify opportunities across content, taxonomy, search, and merchandising to improve conversion, shopper engagement, and digital sales growth.
Analytics, Reporting & Insights
Translate campaign, content, ecommerce, shopper, and business performance into clear recommendations that influence activation strategy and growth plans.
Leverage 6P data (product, price, placement, promotion, etc.) to build insight-driven storytelling.
Develop presentations and narratives that translate complex data into clear, actionable business insights.
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