Associate Director, Marketing Communications

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Your Role at Baxter

This is where your ideas lead to success

As an Associate Director, Marketing Communications, you have lots of ideas grounded in research and knowledge of the marketplace. Your skills in planning and implementing these ideas are what make you an outstanding business partner and marketer. You critically think through problems and communicate your ideas in a way that helps us compete. Your curiosity, love of learning, and active listening give you a significant understanding of healthcare and business.

And while you are a great teammate, you are also competitive—determined to achieve results and get things done.

At Baxter, we're not just promoting the latest life-saving products; we're thinking strategically about getting products to those who need them by understanding the value they provide, the market where they are needed, and the approach to reach the right individuals.

What you'll be doing

As an Associate Director of Marketing Communications, you will be responsible for leading the development and implementation of marketing strategies and communications plans for the US market along with Global oversight, in collaboration with Upstream and Downstream leaders. This role calls for a problem solver with outstanding leadership abilities, technical knowledge, and a profound grasp of the marketing industry. This role will lead a team supporting our Surgical, Patient Support Systems, Connected Care and Services businesses.

Marketing Strategy and Planning

• Develop and Implement Marketing Communications Strategy: Collaborate with Upstream and Downstream leaders to create and implement a comprehensive marketing communications strategy that aligns with business objectives
• Benchmark and Continuous Improvement: Stay up-to-date with industry trends and best practices and bring new strategies and methods for continuous improvement to the marketing communications function
• Advance Marketing Operations Capabilities: Focus on advancing marketing operations capabilities to drive efficiency, effectiveness, and scalability

Marketing Communications Function Leadership

• Lead Marketing Communications Team: Manage a team of marketing communications professionals, including marketing communications specialists/managers, creative team, digital marketing team, and contracted/outsourced resources/agencies.
• Develop and Implement Marketing Communications Programs: Plan, develop, and implement marketing communications programs that drive sales and brand preference, including sales collateral, web content, digital campaigns, tradeshows, etc.
• Measure and Evaluate Program Effectiveness: Track and analyze program performance, and provide insights to inform future marketing communications strategies

Budget Management and Governance

• Manage Marketing Communications budget aligning to all business functions supported strategic goals
• Governance and Compliance: Ensure compliance with industry standards, regulatory requirements, and company policies

Brand Management and Leadership

• Evolve Marketing Communications Function: Maintain expertise and provide strategic guidance to evolve the marketing communications function to be best in class B2B marketing
• Brand Leadership: Play a leadership role in fostering and governing the Baxter brand, from both a visual and editorial perspective
• Cross-BU Leadership: Provide input, direction, and leadership for major enterprise initiatives, including rebranding, AdProm process, etc.

Partner Engagement and Collaboration

• Collaborate with Upstream and Downstream Leaders: Work closely with Upstream and Downstream leaders to ensure alignment and effective execution of marketing communications strategies
• Corporate Communications: Collaborate with the Corporate communications team to leverage capabilities and drive marketing communications effectiveness
• Teams Ac