Director of Brand Strategy & Business Growth

WHO ARE WE?

We are the VMS Co-Op, a group of fast growing companies in the Vitamins, Minerals and Supplements (VMS) space. The VMS Co-Op includes OLLY, SmartyPants and future acquisitions to come! This position's home company is OLLY.​

THE ROLE: DIRECTOR OF BRAND STRATEGY & BUSINESS GROWTH​

The Director of Brand Strategy & Business Growth leads OLLY's Brand Strategy Team and plays a critical role in turning business ambition into brand-driven growth. Working across OLLY's portfolio, this leader guides segment growth strategies, develops high-performing brand leaders, and connects consumer, commercial and operational perspectives into a unified plan for action. As a trusted partner to the VP of Brand Strategy& Innovation, they lead key strategic initiatives, diagnose business opportunities, and help ensure OLLY remains focused on the priorities that will drive disproportionate growth.​

KEY RESPONSIBILITIES:​

Lead the Brand Strategy Organization​

• Lead and develop OLLY's Brand Strategy team, building a high-performing organization capable of driving both brand health and business growth. Coach and develop segment leaders to operate as owners of their businesses, creating accountability for performance, strategic rigor, and cross-functional leadership. Foster collaboration across segments while ensuring resources and focus are directed toward OLLY's greatest growth opportunities.​

Drive Segment & Portfolio Growth Strategy​

• Partner with Brand Managers to develop clear growth strategies for OLLY's core business segments. Translate consumer insights, category dynamics, marketplace trends, and business objectives into actionable growth plans. Identify the most significant opportunities, barriers, and strategic choices that will shape the future of OLLY, while ensuring segment strategies ladder into a cohesive growth agenda.​

Put the Brand at the Center of the Business​

• Serve as the steward of the OLLY brand, ensuring consumer and brand strategy inform decisions across Marketing, Media, Commercial,Finance, Operations, Supply Chain, and Innovation. Build organizational alignment around who we serve, what the brand stands for, where future growth will come from, and what matters most to win. Connect functional strategies into one integrated brand and business growth plan.​

Lead Business Performance & Growth Management​

• Own a comprehensive view of business performance across revenue, share, household penetration, velocity, distribution, repeat, pricing, mix, and profitability. Diagnose underlying drivers of performance, identify emerging opportunities and risks, establish clear KPIs, and ensure segment and portfolio strategies evolve based on business results.​

Lead Strategic Initiatives & Special Projects​

• Partner closely with the VP of Brand Strategy & Innovation to lead high-impact, cross-functional projects that accelerate growth, improve organizational effectiveness, unlock new capabilities, or address critical business opportunities. Provide structured problem-solving, strategic analysis, and leadership to move priorities from concept to action.​

Strategic Leadership & Organizational Influence​

• Serve as a trusted thought partner to the VP of Brand Strategy & Innovation and a key connector across the organization. Elevate strategic thinking, commercial acumen, and growth management capabilities across teams. Build alignment around priorities, drive decision-making with data and consumer insights, and ensure the organization remains focused on the initiatives that will create disproportionate impact.​

THE CANDIDATE​

14+ years of experience across brand management, brand strategy, business strategy, commercial strategy, general management, or growth leadership, ideally with experience in ecommerce and media. This leader combines strong brand and consumer thinking with commercial and financial acumen, understanding how to translate insights into growth strategies that drive business performance.​

They understand that brand strate