Senior Paid Media Search Strategist

Company Description

About Sia Experience - Creative  

Sia Experience is the full-service creative agency. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, Sia is building SiaX into a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network.   

At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.   

It’s an exciting time to join us. SiaX has long been the agency behind some of the world’s biggest brands—now we’re expanding, becoming one of the most recognizable names for companies that demand bold, business-driving creative. We’re shaping SiaX into the go-to agency of the future. This is your chance to be part of that growth, working alongside top-tier creatives and agency leaders to continuously evolve what a modern, full-service agency can be. Opportunities like this don’t come around often—if you want in on the next level, this is it. 

Job Description

About the Role 

SiaX is looking for a Paid Search Strategist to lead the end-to-end strategy and execution of high-performance SEM campaigns, while serving as the primary point of contact for our clients. This role is dedicated to the Search ecosystem—including Google Ads, Microsoft Ads, and App store environments. You will be responsible for moving beyond basic keyword management to implement advanced smart bidding, automation, and data-driven testing that directly fuels client growth. This role goes beyond channel execution — it requires critical thinking, proactive problem-solving, and the ability to connect paid media performance directly to business growth. You’ll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are not just optimized, but continuously evolving through innovation, A/B testing, and strategic foresight.  

Your Impact  

• Strategic Growth : Lead the strategy and execution of paid search campaigns across Google Ads, Microsoft Ads, and app ecosystems, aligning media investment with client business goals and full-funnel performance. 

• Planning – Plan, build and manage SEM media plans based on growth forecasts to hit Goals/KPIs set by client. You will lead the end-to-end strategic planning of paid search campaigns, building full-funnel search roadmaps. This involves developing granular keyword architectures and query mapping strategies that align media investment with specific client business goals and seasonal demand. 

• Optimization: Build and manage granular campaign structures — including keyword segmentation, ad copy testing, and bidding strategy — to maximize efficiency and return on spend.  

• Automation: Collaborate with Ad Tech and Product teams to implement smart bidding strategies, feed-based automations, and scripts that scale performance and reduce manual optimization.  

• Conversion Tracking: Own the end-to-end process from implementation of tags/conversion events to troubleshooting if required and partner (where necessary) with Analytics and Tech to ensure data integrity through clean tagging, conversion tracking, and attribution modeling across GA4, GTM, and CRM integrations 

• Performance Reporting : You will serve as the primary strategic voice for paid search performance, transforming complex campaign data into clear, executive-level narratives that bridge the gap between technical metrics and business growth. This role requires the ability to lead weekly client meetings and presentations, where you will identify trends, explaining performance drivers, and forecasting growth opportunities. You are responsible for ensuring that all reporting is both actionable and consultative, fostering a high level of client trust by consistently demonstrating how search strategies directly impact their bottom-line objectives.  

• Cross-Functional collaboration: Work alongside Creative, SEO, Analytics and Account teams to ensure paid search efforts complement broader digital marketing initiatives.  

• Continuous Innovator: Stay ahead of algorithm updates, automation advancements, and beta opportunities across Google and Microsoft to keep campaigns at the leading edge.  

What Success Looks Like  

• Campaigns consistently