Sr Manager, Performance Marketing - US Based Remote

Position Summary:

The Sr. Manager, Performance Marketer leads a performance-driven engine focused on pipeline and revenue growth for owned channels. This role provides strategic leadership and fully owns the strategy and execution of programs that convert existing lead, customer, and agent audiences into incremental transactions across title, escrow, and insurance products. Partner closely with sales leadership to improve pipeline velocity, cross-sell penetration, and revenue generation through CRM programs, segmentation, lifecycle marketing, and sales activation initiatives. 
 

This role is highly analytical and performance-driven, ensuring marketing investments deliver tangible business outcomes and a measurable increase in revenue. Your ability to drive campaign excellence, introduce new growth levers, and will be critical to advancing our market position and delivering measurable success.  
 

Own the Demand Strategy & Planning:  

• Build a strategy to leverage the organization’s existing client-facing channels to drive marketing qualified leads and conversions. Build a deep understanding of the services, messaging, and channels that perform best at different stages of the home buying and selling process. 

• Partner with the in-house creative team + Director of Brand & Digital Experience on campaign assets and messaging, providing strategic direction and driving iterative changes based on performance data and insights to continuously improve engagement and conversion.

• Lead strategy and execution for marketing programs across Anywhere’s owned channels, providing leadership and vision to internal stakeholders across Sales, Product and Analytics to drive program expansion, optimize the full funnel and drive revenue growth. Maintain rigorous quality control by ensuring all campaigns meet brand standards, comply with regulatory requirements, and deliver consistent messaging and creative excellence across every channel.

• Lead the development and execution of a comprehensive, end-to-end customer journey strategy, ensuring seamless engagement and meaningful touchpoints across all stages of the entire lifecycle.

• Own the demand strategy, owned channel mix, and quarterly pipeline targets with clear accountability for pipeline growth, lead quality, and conversion rates; develop integrated campaign plans aligned to sales programs to ensure measurable impact on revenue.

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Analyze & Assess Full Funnel Results:

• Define segmentation, ICPs, and value propositions with input from Sales and Product.

• Run multi-channel programs through owned channels.

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