Director, Film Planning

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

The Person

You are a data-minded creative marketer and business leader who can lead cross functional teams to cut through a crowded and extremely active marketplace with effective campaigns, activations, and stunts. You like to take big swings on ideas that are grounded in the needs of the business and help to drive both short-term and long-term KPIs. You are passionate about film content and are motivated by the opportunity to reinvent the marketing wheel. You operate with a challenger mentality and will adapt and react to changing market conditions and business needs.

Responsibilities include, but are not limited to:

• Serve as the full-funnel steward for all marketing communications/campaigns in support of Peacock’s film slate.
• In partnerships with the strategy/comms team develop, articulate and advocate internally and externally, the unique selling proposition, cultural context and consumer/advertiser appeal for Peacock’s films using research and cultural insights to support.
• Partner and execute a cross functional marketing & promotions strategy for the film slate and the titles therein, in support of specific Peacock as well as Company-wide initiatives. 
• Maximize paid, owned, and earned media to generate awareness, maximize campaign effectiveness and drive measurable KPIs.
• Partner with the various internal and external content stakeholders to ensure their needs and objectives are heard, managed and addressed throughout the process.
• Collaborate closely with cross-functional partners and counterparts in all departments to ensure that integrated plans deliver on both long-term and immediate-term business objectives.

Qualifications

• Minimum of 8 years of content and/or consumer marketing experience within the media and/or entertainment.
• Previous experience within a digital subscription service (SVOD, Music, Mobile, etc.) highly desired.
• Demonstrated ability to create, launch and implement content-focused marketing strategies for large, complex organizations.
• Strong leader and persuasive communicator with a vision, who can collaborate successfully internally and across various departments, and create an environment that nurtures creativity and break-through strategies.
• Excellent writing and verbal communication and p