Director OTIDE Marketing - 525784

Pay Grade/Pay Range:  Minimum: $68,500 - Midpoint: $89,100 (Salaried E11)

Department/Organization: 209315 - Marketing

Normal Work Schedule: Monday - Friday 8:00am to 4:45pm

Job Summary: The Director of OTIDE Marketing develops, implements, and manages the marketing strategies for the programs delivered through UA Online and other departments in Office of Teaching Innovation and Digital Education (OTIDE).

Additional Department Summary: Provides departmental and divisional leadership by developing, implementing, and managing the marketing strategies for the programs delivered through UA Online and other departments in OTIDE. Leads a creative and innovative team of marketing personnel in efforts to bolster The University of Alabama brand, reach prospective populations, build and nurture relationships with students, evaluate effectiveness, and deliver UA Online enrollment goals. Works in close collaboration with divisional and campus leadership to ensure alignment across UA's distance and continuing education endeavors.

Required Minimum Qualifications: Bachelor's degree and six (6) years of public relations, marketing, sales, or communications experience; OR master's degree and four (4) years of public relations, marketing, sales, or communications experience.

Skills and Knowledge: Excellent communication skills. Ability to analyze and evaluate programmatic outcomes. Strong interpersonal skills.

Preferred Qualifications: Experience in higher education, online and/or continuing education, communications, technology, or business. Experience in a college or university environment. Experience with marketing and recruitment activities for academic programs and/or distance learners. Experience with budgeting and financial management and supervision of personnel. Experience with data-informed decision-making. CRM experience.

Background Investigation Statement: Prior to hiring, the final candidate(s) must successfully pass a pre-employment background investigation and information obtained from social media and other internet sources. A prior conviction reported as a result of the background investigation DOES NOT automatically disqualify a candidate from consideration for this position. A candidate with a prior conviction or negative behavioral red flags will receive an individualized review of the prior conviction or negative behavioral red flags before a hiring decision is made.

Equal Employment Opportunity: The University of Alabama is an Equal Employment/Equal Educational Opportunity Institution. All qualified applicants will receive consideration for employment or volunteer status without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, pregnancy, age, genetic or family medical history information, disability, protected veteran status, or any other legally protected basis, and will not be discriminated against because of their protected status. Applicants and employees of this institution are protected under Federal law from discrimination on several bases. Follow the link below to find out more. "EEO is the Law" Poster