Marketing Team Lead

At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. 

Storable is seeking a Marketing Team Lead,  to drive growth in the RV & Camping vertical. This role will oversee a team of 2-3 marketers and be responsible for developing and executing marketing strategies that fuel both customer retention and new business growth. The ideal candidate has a strong background in B2B SaaS marketing and a proven track record of scaling marketing programs across SMB and enterprise segments. This leader must be strategic yet hands-on, capable of managing a global approach across both North America (growth-focused) and Australia (retention-focused). This role is remote-first but must be located in the Pacific Time Zone (PT).

Key Responsibilities:

Growth & Retention Strategy:

• Develop and execute a comprehensive marketing strategy to drive new customer acquisition in North America while increasing customer retention in the US and Australia.
• Work closely with sales, product marketing, and customer success teams to ensure alignment on messaging, targeting, and go-to-market strategy.
• Identify and scale high-performing acquisition channels, including paid media, ABM, inbound, and outbound programs.
• Drive upsell and cross-sell initiatives within the existing customer base to maximize customer lifetime value.

Team Leadership & Hiring:

• Recruit, lead, and mentor a team of 2-3 growth-focused marketers, fostering a culture of data-driven decision-making, experimentation, and collaboration.
• Set clear performance goals for the team and provide regular coaching and feedback.
• Lead with vulnerability, curiosity, and empathy, creating a psychologically safe environment where team members feel empowered to take risks, share ideas, and grow professionally.

Campaign Execution & Optimization:

• Own the end-to-end execution of multi-touch, multi-channel campaigns to drive awareness, demand, and pipeline growth.
• Oversee campaign workflows in HubSpot, ensuring seamless integration with Salesforce (SFDC).
• Leverage a programmatic ABM approach to target key enterprise accounts.
• Manage the budget and optimize marketing spend to drive efficient CAC and pipeline growth.

Measurement & Reporting:

• Define, track, and report on key marketing performance metrics, ensuring visibility into pipeline impact and ROI. 
• Partner with RevOps to ensure proper attribution and reporting in Salesforce and HubSpot.
• Continuously test and optimize campaigns based on data-driven insights.

Cross-Functional Collaboration & Business Unit Alignment:

• Represent the marketing strategy, tactics, and results with the RV & Camping business unit, ensuring alignment with overall business goals.
• Build strong relationships with sales and customer success leadership within RV & Camping to ensure marketing efforts support revenue growth and retention.
• Collaborate closely with Corporate teams, including Product Marketing, Creative Marketing, and Revenue Operations, to align messaging, brand initiatives, and go-to-market strategies.

Qualifications:

• 7+ years of experience in B2B SaaS marketing, with a focus on growth and retention marketing.
• Proven experience leading and scaling marketing teams, ideally within technology or software industries.
• Expertise in marketing automation (HubSpot required, Pardot preferred) and CRM (Salesforce required).
• Strong understanding of ABM, digital demand generation, paid media, and email marketing.
• Data-driven mindset with experience optimizing campaigns based on performan