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(Sr.) Growth Manager
FableticsGermanyfull_timeVerifiedPosted 5 Mar 2024
About the role
<h2>Job Description</h2><p></p><p></p><p>TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, Yitty, ShoeDazzle, and FabKids.<br/> </p><p>TechStyle launched Fabletics with Kate Hudson after they saw a gap in the activewear marketplace: there were plenty of luxury brands, but none that offered stylish and high-quality gear at an accessible price point.</p><p></p><p>Fabletics offers high-quality, fashion-forward activewear for women. From premium training gear to performance-inspired swimsuits and lifestyle dresses, our designs embody the core principles of fit, function and style – all at great prices. This is where the inspiration starts. Beyond the clothing, we foster a community of people who embrace our mantra – “Live Your Passion” – every day.</p><p></p><p>With offices in Berlin, London, Barcelona and headquarters in Los Angeles, we're currently looking for a (Sr.) Growth Manager for a full-time, unlimited position based out of our Berlin office.</p><p></p><p>How Do You Fit In? <br/> </p><p>As the (Sr.) Growth Manager at Fabletics, you are tasked with elevating our conversion strategy from first-time visitor engagement to loyal VIP subscriber status. This role is a unique blend of analytical rigor, creative marketing, and cross-functional leadership, aimed at refining the customer journey across our First Time Visitor and Ad-driven Landing Pages in 9 European markets.<br/><br/>Working as part of the Ecommerce Team in Berlin alongside an Online Marketing Manager based in Barcelona, you'll foster a partnership to synergize efforts across all aspects of conversion optimization, ensuring a unified approach to achieving our ambitious growth targets.</p><p><br/>This position reports to the VP of Ecommerce, Europe.</p><p></p><p>Key Responsibilities:</p><ul><li><p>Develop and execute comprehensive strategies to improve lead conversion rates and VIP customer acquisitions across multiple media channels, leveraging insights to drive efficiency.</p></li><li><p>Utilize innovative A/B testing and conversion optimization techniques to enhance the efficiency of prospecting traffic conversion into leads and ultimately into VIPs.</p></li><li><p>Lead cross-functional collaboration with teams including creative, product, media, merchandising, and technical SEO to create and execute high-impact, data-driven testing plans.</p></li><li><p>Oversee online marketing analytics, collaborating with the Online Marketing Manager in Barcelona to generate insights, develop dashboards, and track key performance indicators for continuous improvement.</p></li><li><p>Drive the execution of new acquisition offers and promotional strategies to meet and exceed revenue goals, return on ad spend targets, and optimize product pricing strategies.</p></li><li><p>Stay abreast of industry trends and best practices to continuously improve operations and reduce acquisition costs.</p></li></ul><p></p><p>What You Bring to Our Team:</p><ul><li><p>A proven track record with 3-5 years of experience in growth marketing, specifically within the e-commerce sector.</p></li><li><p>A bachelor's degree in Business, Marketing, or a related field, with a some Analytics (GA, Heap, etc.) certification preferred.</p></li><li><p>Demonstrated expertise in managing site performance, A/B testing, digital marketing channels, and optimizing user experiences to increase conversion rates.</p></li><li><p>An analytical mindset with a strong quantitative skill set, complemented by an entrepreneurial spirit, creativity, and a robust testing culture.</p></li><li><p>Exceptional relationship-building skills, adept at fostering collaboration across functions and with the Online Marketing Manager in Barcelona to achieve unified growth objectives.</p></li><li><p>A continuous learner with the ability to manage multiple priorities and a keen eye for detail.</p></li></ul><p></p><p>What’s in it for you? </p><ul><li><p>Holidays: Relaxation is important! That's why offer you 4 Fridays off during the Summer. </p></li><li><p>Flexible Working: We embrace a hybrid working culture! Our teams thrive on collaborative working from our cool office in Berlin during the week and offer the choice to work from home Mondays and Fridays. </p></li><li><p>Professional Development: We want you to have dedicated time for your professional development. That is why we created the “Style Your Day” initiative that happens one Friday a month. You can use the morning for career development programs and company sponsored mentorship opportunities, and spend your afternoon taking care of personal goals that matter most to you! </p></li><li><p>Health & Wellness Benefit: Fitness is in our DNA, that’s why we offer discounts in the gym membership and offer a Premium subscription in the Calm App and Healthkick Platform. </p></li><li><p>Location: Our office is located right next to Schles
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