Executive Creative Director

Overview

Strava is the leading subscription platform at the center of connected fitness, with more than 100 million community members in over 190 countries. The platform offers a holistic view of your active lifestyle, no matter where you live, which sport you love and/or what device you use. Everyone belongs on Strava when they are pursuing an active life.

Strava is looking for an experienced and passionate Executive Creative Director to join our leadership and Creative Design team in achieving our mission to motivate the world to be more active. You will lead a talented team of 15 brand designers, copywriters, production artists while partnering closely with marketing (growth, product & brand) and external agencies. We need a leader who will create stand-out and memorable experiences that engage and inspire active people off and on platform - existing users, subscribers and prospects.

We are a subscription-based, consumer business, so this role requires empathy and understanding of people who embrace physical activity and movement to lead healthier, happier, lives. As an Executive Creative Director, you’ll be involved in driving every aspect of the brand creative process, leading a cross-functional team and numerous creative agencies from concept to execution. We are looking for someone who has experience in evolving our brand expression and guidelines as well. The role will also involve the evolution of the brand expression and corresponding identity guidelines.

This role will report to the Chief Design Officer and is critical in building a broader creative function at Strava. Close collaboration with marketing leadership will also be a critical aspect to the success of this role.

About You

You are an established Executive Creative Director (or [Senior Director] of Brand Creative) who is excited to join our Design team. You’ll quickly make your mark on the work and the performance of the team.

You will be a vocal leader, advocating for your vision and your team and helping the organization see the power of creative work that can deepen the audience’s connection with the brand and propel the business forward. Collaborating with experts in the marketing team, you’ll find new ways to weave the brand into culture and fuel conversations both on and off our platform. You will evolve a team of creative designers, copywriters, and product artists to drive relevance and distinctiveness with our core audiences (runners and cyclists) while also expanding to new, more diverse audiences, especially women and young people. This role will play a critical part in bringing the company’s commitment to anti-racism to life by explicitly attracting BIPOC athletes to the Strava community and via brand actions that expand the inclusivity of sports and fitness.

You will work cross-functionally with leads across Design, Marketing (Brand Marketing, Country Marketing, Product Marketing, and Global Communications), and Product to bring the brand to life across all consumer touchpoints. As a Global leader, you connect personally with Strava’s mission and have a passion for understanding what motivates people to be active and how to translate those insights into brand actions and stories. As one of Strava’s most senior leaders, you are driven to contribute to the greater health and success of your team and the broader company by cultivating a culture of inclusivity, living a commitment to anti-racism, and championing creativity in the organization.

For more information on compensation and benefits, please click here.

You’re excited about this opportunity because you will:

• Be insatiably curious about understanding active people and what motivates them so that we can find even more meaningful ways for Strava to add value to their lives.
• Have the desire to build something and get your hands dirty while doing it. Strava is an incredible brand for the people that already know us; we have a tremendous opportunity to recruit more people to the community with marketing creativity that makes the brand magnetic.
• Work brilliantly with teammates in various product, marketing, communications, partnerships, and revenue functions at all levels in the organization, pushing to elevate the brand expression in the athlete’s heart and mind at all times.
• Understand how to create big, bold brand moments that marry fundamental human truths, brand truths and cultural truths. You can’t wait to one-up yourself with an even better creative concept than your last.
• Value creativity and measurement, ensuring the company understands how brand creative is driving short-term business outcomes as well as long-term brand outcomes.
• Inspire