Senior Data Scientist, Marketing Analytics

About us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 70 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

About Us

At Udemy, we’re on a mission to transform lives through learning. Through our intelligent skills platform and a global community of instructors, we’ve helped over 73 million learners and 16,000 organizations achieve their goals. Come join us in ensuring everyone, everywhere has access to the skills they need to unlock their potential and create possibilities for themselves and others.

Hybrid work

Udemy is headquartered in San Francisco with global offices in Australia, India, Ireland, Türkiye, and other US locations. Our robust hybrid work model spans San Francisco, Denver, Ankara, Dublin, Mexico City and Melbourne.
This hybrid position requires two days per week in the office at the nearest hub.  

About you

You’re an analytical problem-solver ready to put your skills toward purposeful work that has a global impact. You want to lead the way in innovation, exploring the latest technologies and finding new solutions. You thrive in a collaborative environment and are eager to work with and learn alongside the best in Product, Design, and Engineering.  

About this role

We are seeking a highly skilled and collaborative Senior Data Scientist with a strong background in marketing analytics to join our team. In this role, you will partner closely with the Marketing team to improve ROI of our marketing initiatives utilizing your expertise in statistical modeling, machine learning, and data mining techniques to uncover actionable insights from complex datasets. The ideal candidate will have a proven track record of delivering impactful analytics projects in a marketing or consumer-focused environment.  

What you'll be doing

• Lead the implementation of Media Mix Models to develop global budget allocation strategy and recommend optimal marketing spend across channels and tactics.
• Help establish a marketing measurement framework alongside MMM based on incrementality testing using Geo-based targeting, causal inference, A/B testing and other experimentation methodologies
• Conduct in-depth analysis of marketing performance metrics, customer behavior, and market trends to identify growth opportunities and improve ROI.
• Utilize advanced statistical techniques to build attribution models, analyze customer journeys, and optimize conversion funnels across various marketing channels.
• Develop dashboards and visualizations to effectively communicate insights and KPIs to stakeholders, enabling data-driven decision-making at all levels of the organization.
• Stay current with industry trends and emerging technologies in data science and marketing analytics, and apply them to enhance our analytical capabilities.

What you’ll have:

• Bachelor’s or higher in Statistics, Mathematics, Computer Science, Economics, or related quantitative field.
• 3-5 years of relevant experience in data science, with a proven track record of applying advanced predictive modeling techniques to drive business impact.
• Strong proficiency in statistical analysis and machine learning, with expertise in media mix modeling, causal inference methods, forecasting, regression, and time series modeling.
• Experience with data pipelining tools such as DBT and Airflow, and proficiency in SQL for data extraction and manipulation.
• Command over programming languages such as Python for data analysis and automation.
• Familiarity with Business Intelligence tools such as Tableau, with a strong understanding of best practices for dashboarding and visualization.
• Leadership and communication skills, with the ability to articulate complex concepts clearly and effectively to stakeholders.

We understand that not everyone will match each of the above qualifications. However, we also realize that everyone has unique experiences that can add value to our company. Even if you think your background might not perfectly align, we'd love to hear from you!  

Life at Udemy

We aspire to be as vibrant and dynamic as the communities we serve, as inquisitive as those who use our platform, and as revolutionary as the future we strive to open for everyone. Here are some of the things we love about life at Udemy:

•  We’re invested in creating an inclusive environment that welcomes a diverse range of backgrounds and experiences. From