Marketing Manager - Hotel Cleveland, Autograph Collection

The following job functions should contribute to the overall of developing advertising campaigns, maximizing ROI, and maintaining strong public relations and brand image.

1. Administration:
◦ Serve on property leadership team.
◦ Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s).
◦ Manage property marketing budget.
◦ Report on overall marketing efforts routinely.
◦ Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
◦ Serve as point of contact for photo shoots.
◦ Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
◦ Ideate guest experiences alongside operations team.
◦ Attend local educational and networking events to increase knowledge, skills, and brand awareness.
2. Social Media:
◦ Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals.
◦ Develop and execute plan to grow online presence of each brand’s channel.
◦ Champion social media marketing and day-to-day activities including:
a. Create high-quality content calendars that connect with followers to take action.
b. Connect with industry professionals and micro-influencers via social media to create a strong and healthy network.
c. Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
d. Monitor, listen, and respond to users in a personable way creating brand loyalty and trust.
◦ Report on social media game plan and goals routinely. Compile takeaways for management highlighting results and continuous growth plan.
◦ Analyze social media KPIs and adjust game plan as needed.
◦ Stay up to date on trends in social media tools, applications, channels, design and strategy.
◦ Capture quality photography and video content for social media.
3. Digital Marketing:
◦ Maintain online digital presence through upkeep of imagery, business information, etc.
◦ Respond to online reviews as needed.
◦ Create and deploy newsletters routinely.
◦ Assist in distributing outlet menus online.
◦ Conduct online audit routinely to ensure online information is up to date.
◦ Develop and execute social media paid campaigns maximizing ROI.
◦ Develop and manage paid advertising campaigns.
4. Local Marketing:

◦ Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally.
◦ Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material.
6. External Partnerships:
◦ Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
◦ Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible.
◦ Lead and coordinate efforts for public relations.
◦ Leverage available brand affiliated marketing support resources.