(Remote) Senior Product Marketer

Who We Are

Float is the world’s leading software for teams to plan their time. Launched in 2012, we’ve grown every year since, and remain proudly independent, self-funded and profitable. We’re a team of 46 working 100% remotely and you’ll be partnering with team members based globally including Australia, Mexico, Nigeria, Canada, and the USA. Hear what our team has to say by browsing our blog, or reading our Glassdoor reviews. Check out what our customers think of Float from our G2 reviews.

We’re on a scale up journey, and we’re seeking people who thrive in this stage, given the autonomy, and the opportunity, to do the best work of their career.

Why We’re Hiring For This Role

At Float, we’re rated the #1 most popular tool for resource management software on G2. Over 4,500+ of the world’s top teams choose Float to plan their project resources and team’s time.

Mid-market teams (101 to 1,000 people) are our fastest-growing customer segment, and we’re the leading solution to serve their resource planning needs. As one of the few tools purpose-built for “the role”, aka, those with the job title of resource manager, program manager, operations manager, and creative ops—our mission over the next 12 months is to build the largest cheer squad of people planners.

Float offers a robust feature set for capacity planning and resource scheduling in a visually intuitive interface that’s loved for being simple and easy to use—as told in over 2,500 reviews on Capterra and G2. We’ve just released our highly anticipated in-app Timer and have more exciting things on the horizon.

We're developing game-changing project planning features to replace chaotic spreadsheets (that breed silos) with Float—the tool that aligns project teams to make the most of their work time.

We’re an ally for people planners and believe they deserve the right tool for their role. All-in-one tools don’t cut it. Work management solutions are clunky. Float is the best tool for resource, program, and operations management roles to plan projects, optimize time, and schedule their team’s work.

Right now, we’re a four-person marketing team focused on creating product-led content that helps more teams realize the value of planning with Float. This includes collecting Float success stories from well-known brands like Atlassian, Github, Edisen, Scholz & Friends, and Buzzfeed, and collaborating with our in-house onboarding trainers to translate our product expertise into easy-to-access, on-demand education materials.

This year we launched a first-of-its-kind Slack community with 600 members and growing. Our monthly product newsletter has over 125K subscribers with a large portion ready to be convinced to make the jump to Float. This is all in addition to our monthly new trials and growing active user base.

You’ll be the first Senior Product Marketer to join our current team. To date, it’s been our Director of Marketing driving our product marketing activity and we’re ready for an expert to take the reins! You’ll be the driver of developing and executing our GTM plans and establishing our product marketing function. You’ll partner with the product and content marketing teams to raise the bar for how we communicate the value of planning with Float.

We operate with a relatively flat structure that still has reporting lines. You’ll report to our Director of Marketing, Siobhan, work directly with our Senior Content Strategist, Fio and Senior Content Marketer, Nikoletta, and of course, be a key marketing partner to the product team.

You’re a product marketing expert with a growth mindset. You are an excellent communicator with strong analytical skills and a knack for understanding the head and heart of the customer. You’re familiar with resource management and the challenges of planning people onto project work. You’ve scaled SaaS brands into product demand-generating engines before, and you’re ready to rewrite* the playbook with Float.

*Rewrite because, in this ever-changing space, we know it's not as simple as a rinse and repeat

In this role, through best-in-class product marketing, you’ll help us generate product demand for every resource manager to want to plan with Float.

Our Director of Marketing, Siobhan, explains the important role you will play within our Marketing team. Watch this video.