Associate Director, Hematology Regional Marketing Specialist-West Region

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

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Position Summary

The Associate Director, Hematology Regional Marketing (RMK) role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.
 

Regional Marketer (RMK) will liaise with other field-based professionals, within approved SOPs, including but not limited to Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment, in addition to home office-based colleagues in Marketing, Sales, US Value, Access & Payment and Medical as appropriate.

Key Responsibilities:

Brand Strategy

• Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution

• Supporting the execution of approved Advisory Boards

  • Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief

  • Facilitate, participate in and attend advisory boards, where appropriate

Regional and National Physician Discussions

• Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials

• Engage with assigned TLs and solicit feedback, as necessary

• Participating in and attending Congresses and other industry meetings

• Conduct 1:1 meeting with HCPs

• Attend meeting sessions at the congress

Compliant Collaboration with other Field-based and Home Office-based teams

• Providing input and support in developing account plans for Sales Speaker Management and Engagement

• Identifying and developing HCP Speakers to provide high-quality compliance promotional education

• Providing refresher and follow-up training to Speakers on PReP-approved Speaker materials

• Hosting and ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles

• Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities

• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging, and program execution.

• Assists in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

Compliance & Integrity

• Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity.

Required Qualifications & Experience:

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical

• Minimum 5 years of experience in Hematology or specialty therapeutics

• Bachelors Degree required or higher

• Marketing, Sales Management, and / or launch experience strongly preferred

• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred

• Proven ability to manage la