Senior Campaign Manager

<p><strong><span style="color:#121317">About the Job</span></strong></p><p><span style="color:#000000">At its core, the role of the Senior Campaign Manager within the Media team at Bolster is to oversee and manage our top-tier client campaigns, as well as mentor a team of Campaign Managers / Coordinators / Assistants. The position is responsible for meeting and exceeding client (as well as internal) expectations through the effective planning, implementation, management and analysis of our media campaigns.</span></p><p style="min-height: 1.7em;"></p><p><span style="color:#000000">The Senior Campaign Manager serves as the client’s main source of expertise with regards to digital performance and consumer marketing. Their goal is to ensure that we are constantly providing value to our clients, and that our relationships are productive (achieving results / KPIs), efficient (maximising productivity / reducing wasted resources) and healthy (everyone is happy!)</span><br></p><p><strong><span style="color:#000000">OK, I’m sold – but what even is Bolster?</span></strong></p><p><span style="color:#000000">We are integrated communications specialists with an eye on culture.</span></p><p style="min-height: 1.7em;"></p><p><span style="color:#000000">Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.</span></p><p style="min-height: 1.7em;"></p><p><span style="color:#000000">Our foundational clients include festivals and events such as Splendour In The Grass, Bluesfest, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.</span><br></p><p><span style="color:#000000">Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.&nbsp;</span></p><p style="min-height: 1.7em;"></p><p><span style="color:#000000">At Bolster, we do loads of stuff, but 3 things really well:</span></p><ol><li><p><span style="color:#000000">Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.</span></p></li><li><p><span style="color:#000000">Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.</span></p></li><li><p><span style="color:#000000">Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.</span></p></li></ol><p style="min-height: 1.7em;"></p><p><span style="color:#000000">Our offering extends even further when you consider our sister agencies:</span></p><ul><li><p><span style="color:#000000">Aeroplane (experiential and commercial rights);</span></p></li><li><p><span style="color:#000000">Common State (PR); and</span></p></li><li><p><span style="color:#000000">Going North (First Nations cultural engagement).</span></p></li></ul><p style="min-height: 1.7em;"></p><p><span style="color:#000000">Ultimately, Bolster Group is famous for connecting brands to their fans.</span><br></p><p><strong><span style="color:#121317">What You’ll Be Doing</span></strong><br></p><p><strong><span style="color:#000000">Campaign Management 70%</span></strong></p><ul><li><p><span style="color:#000000">End-to-end campaign management across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOH</span></p></li><li><p><span style="color:#000000">Collaborate with media publishers to brief, negotiate and execute campaigns across offline and online channels (display, native, editorial, radio, OOH, TV/BVOD and more)</span></p></li><li><p><span style="color:#000000">Campaign strategy and channel planning</span></p></li><li><p><span style="color:#000000">Work closely with the Client Partnerships team to manage the client relationship from campaign inception to campaign conclusion</span></p></li><li><p><span style="color:#000000">Liaise with clients, publisher / platform reps, as well as internal teams within the Group</span></p></li><li><p><span style="color:#000000">Set-up conversion and pixel tracking, Google Tag Manager or other measurement tools</span></p></li><li><p><span style="color:#000000">Generate, adapt and edit copy for paid channels, in collaboration with clients</span></p></li><li><p><span style="color:#000000">Schedule ads and manage campaign budgets – including invoicing – with military precision</span></p></li><li><p><span style="color:#000000">Closely monitor, troubleshoot and optimise campaign performance, to meet client objectives</span></p></li><li><p><span style="color:#000000">Escalate scope and billing requests to the Client Partnerships team with urgency</span></p></li><li><p><span style="color: