Manager I, Consumer Omni-Channel Analytics

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

Job Description

Key Responsibilities

• Responsible for omnichannel analytics supporting the growing roadmap of consumer capabilities, designing & conducting analytics to optimize an integrated customer experience across media channels;
• Provide analytic support & data-driven guidance for optimizing marketing tactics across multiple therapeutics & brands, with limited supervision directly or via vendors;
• Design test-&-learn strategies for A/B & multivariate/statistical tests across digital channels to identify causal impact & iteratively improve media performance through key learnings;
• Utilize consumer-level data to build advanced analytics models, including media lift measurement, multi-touch attribution, & audience quality, to optimize marketing tactics, formulate strategy, & provide tactical investment recommendations;
• Collaborate with internal & external partners to build digital analytics dashboards & deliver key insights across the US product portfolio.

Qualifications

Education & Experience

Must possess a Bachelor’s degree or foreign academic equivalent in Mathematics, Economics, Engineering, or a highly related field of study & 5 years of work experience conducting Data Analytics.

Of the work experience required, must have:

• 5 years (i) executing data automations, creating custom views, & writing complex queries in SQL, & (ii) developing & designing dashboards using at least 1 of Qlik, Tableau, or Power BI,

• 4 years performing (i) Marketing Analytics, & (ii) Omni-Channel Measurement & Optimization,

• 3 years interpreting & developing busines