Jobs and Careers
CO

Sr Director, B2B Marketing, Enterprise Data Solutions

CoreLogic
United Statesfull_timeVerifiedPosted 17 Jan 2024
💰 $195,000/yr($147,100/yr$195,000/yr)

About the role

At CoreLogic, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description:

As the Sr Director of B2B Marketing, Data Solutions, you will lead the development of marketing strategies, programs, and campaigns for both our rapidly growing Property & Location Intelligence unit and innovative Enterprise Data Solutions R&D Group. The ideal candidate for this position is a seasoned marketing professional with a proven track record of success in B2B marketing, new product launches and market entry, lead generation. They will need to be a strategic and pragmatic leader who can cultivate strong relationships with diverse stakeholders while driving impactful, measurable results as the leader in the centralized marketing function.  

What you will be doing:  

 Strategic Planning  

  • Develop and implement comprehensive enterprise marketing plans aligned with overall business unit priorities and objectives.  
  • Collaborate with cross-functional teams (product marketing, product, sales, creative, PR and marketing ops) to plan, design, measure and iterate marketing campaigns that drive awareness, consideration, and growth.  
  • Report and optimize key findings to the executive team on a recurring basis, ensuring that key stakeholders and cross functional teams are aligned on results and next steps 

Digital, Content & Trade Marketing: 

  • Oversee marketing initiatives across paid and owned channels, including online advertising, content & email marketing, social media strategies and trade events.  
  • Utilize data-driven insights to optimize marketing campaigns for maximum impact, pivoting as need to adapt to market conditions and product fit.  

Demand Generation: 

  • Drive demand generation campaigns, working closely with product marketing, sales, and marketing ops teams to create targeted and impactful campaigns. 
  • Analyze campaign performance and ROI to optimize future marketing efforts. 
  • Implement lead nurturing strategies to support the sales funnel. 

Team Leadership: 

  • Lead and mentor high-performing enterprise marketers to drive marketing strategy, campaign ideation, execution, and analysis while fostering a collaborative and results-driven culture. 
  • Partner deeply with the creative, content and marketing ops to optimize the operating process and tools for creative development and iteration. 

What’s in it For You:

  • Large (~$1.7B+ revenue) formerly public information services and data business
  • Durable cash flow and profitability regardless of changes in macroeconomic conditions
  • Company certified as "A Great Place to Work"
  • Hybrid working model- 1 day in the office for “moments that matter” and the rest of the time can be remote
  • Competitive compensation, bonus, equity and benefits!
  • Career path for continued professional growth.
  • Working with leaders that care about your professional growth!
  • Access to our world class self-development portal, centered around you as the employee.  We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

Job Qualifications:

What we are looking for:  

  • Bachelor's degree in Marketing, Business, Communications or another related field.  
  • A minimum of 10 years of experience in B2B marketing, with at least 3 years in a leadership, people management role.  
  • Strong leadership and team management skills. 
  • Are a self-reliant, results driven problem solver with exceptional communication and interpersonal skills. 
  • A data-driven approach to marketing and strong attention to detail.  
  • Broad marketing skillset, strategic mindset and proven track record of shaping and executing B2B marketing campaigns and lead-g

Apply for this role

Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.

Apply Now →Generate Application Kit

Free account required — sign up in 30s

Company

CoreLogic

View company profile →