Sr. Manager, Digital Marketing

Company Description

Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences. With 16 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters including will.i.am, Jean-Michel Jarre, Tina Turner, Jason Aldean, Jelly Roll, Paul Simon, and many more. BMG is wholly owned and privately held by the international media, services and education company Bertelsmann. 

Job Description

Are you a trailblazer in the digital music landscape, ready to orchestrate groundbreaking campaigns and redefine how artists connect with their fans? BMG's dynamic NYC team is seeking a Sr. Manager of Digital Marketing to join our ranks. This isn't just a job; it's an opportunity to become an architect of fan driven campaigns, shaping high-impact strategies that propel our artists into the spotlight and leave an indelible mark on culture. The roster is pop lead, but with diversity across genres.

Reporting directly to the Director, you'll collaborate with a team of digital innovators, co-creating and executing cutting-edge strategies that transform passive listeners into passionate communities. Your expertise will be the engine driving our artists' success, crafting bespoke digital experiences that resonate deeply and drive authentic engagement.

We're looking for a passionate digital marketer who can masterfully conduct campaigns across every key platform and tool. Your fluency with trends and viral content will be crucial, helping to unlock and amplify an artist’s digital footprint for unparalleled campaign performance. Beyond the viral data, you're skilled in fandoms, understanding the ebbs and flows of what fans want and how best to activate them during a campaign. We’re also searching for someone who can get into the mix with artists – explaining our approaches and the digital landscape and making them excited to be a part of it.

Key Responsibilities

• Work closely with artists, managers and extended teams to proactively create and implement innovative digital marketing strategies for artist roster, to engage with and grow audiences.
• Digital marketing strategy to include (but is not limited to): social media strategy & planning, digital platform partnerships, creator partnerships, content planning, first party data growth & communication, community building, creative & innovative digital executions, website build & maintenance.
• Closely follow (and create!) the latest trends and proactively strategize ways for our artists and music to lead cultural conversation and internet discourse.
• Work closely with the insights team to gather digital health checks to analyze audience-related and performance data, creating meaningful reports that can inform artists & managers.
• Strategize & deliver artist database growth and CRM strategy, via traditional and developing means; email marketing, community-based platforms, messaging services, etc.
• Actively engage with AI, new tech, and emerging innovation topics, to spark fresh ideas for marketing campaigns.
• Strategize and implement content planning across all core digital channels (TikTok, Instagram, YouTube, Facebook, X & new, relevant platforms as and when they emerge) for roster of artists.
• Create, pitch, implement and manage innovative marketing and content opportunities with all digital partners.
• Actively seek out information on evolving digital/tech trends, crossover areas with other industries in the digital space, and platforms & offerings.
• Work closely & collaboratively with internal team, content producers, creative directors, videographers/photographers, editors and designers to deliver planned content. 

Qualifications

• You have experience in digital marketing or social media, preferably in the music or entertainment industries.
• You’re a master of top social platforms, stay ahead of trends, and drive the creation and optimization of killer digital content, bringing your social media savvy and data-driven ideas to the table to maximize artist reach and engagement.
• You have run engaging and innovative creator partnerships, with a tangible impact on driving campaigns forward.
• You can shape and execute cutting-edge digital strategies that elevate BMG's artist roster in a fast-paced, competitive environment.
• You have a high interest in AI, new tech, and drive innov