Social Media Manager

Social Media Manager – Tempe (Hybrid)

Who Are We?

We are a team that brought you Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner, dedicated to providing cybersecurity, privacy, and identity protection to over 500 million users in 150 countries. At Gen, we offer flexible working options, generous time off, and competitive benefits in a diverse and inclusive environment where every team member is valued and celebrated. We are hiring a Social Media Manager to join our team. If you are smart, fearless, and dedicated, join us to power Digital Freedom and help consumers take control of their digital lives.

How We Work

Our hybrid work style (50% at least working from the office in Tempe) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

Role Overview / Team

As a Social Media Manager at Gen, you will play a key role in scaling social media strategy to relevant target regions, ensuring content resonates with diverse audiences and aligns with regional priorities. As part of a nimble and evolving global social media and content marketing team, you will also lead social media strategy and lifestyle blog content for one or more consumer brands as needed, supporting the broader portfolio of brands the team serves.

You will report to the Manager for Brand Social Media within the Global Social Media and Content Marketing team and collaborate closely with global brand marketing, localization, acquisition media, partner marketing, public relations, research and product teams, and other key stakeholders across the company to ensure social media and blog content aligns with broader business objectives.

Mission and Goals

• Scale global social media and content marketing strategies to support brand engagement, awareness, and loyalty.

• Drive cohesive storytelling across platforms to connect with regional audiences while aligning with global brand goals.

Objectives

• Manage global social media channel strategy, including content planning, execution, and publishing.

• Maintain a strong creative POV, ensuring a consistent brand voice across platforms.

• Develop native, high-impact social content with clear platform intent.

• Build and manage monthly content calendars.

• Monitor trends and breaking news to inform strategy and support crisis communications.

• Support influencer marketing efforts aligned with campaign objectives.

• Track performance metrics and refine strategy accordingly.

• Manage regional lifestyle blog content in collaboration with agency partners.

Competencies

• Strong creative thinking, storytelling, and content development skills.

• Excellent cross-functional collaboration and stakeholder management.

• Analytical mindset with the ability to apply insights to strategy.

• Quick-thinking, self-motivated, and adaptable in fast-paced environments.

• Passion for innovation, growth, and high-performance content delivery.

Preferred Qualifications

• BA in Communications, Marketing, Design, or related field.

• 5+ years in social media, community building, or creative content roles.

• Deep understanding of major social platforms (Facebook, Instagram, YouTube, X, TikTok, Pinterest, Snapchat).

• Experience in global content strategy and localization.

• Experience with tools like Sprout Social, JIRA, Asana.

• Proven campaign success with a strong content portfolio.

Benefits

• At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:
• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).
• Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).
• Work-Life Balance – Generous paid time off (