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Senior Director of Partnerships & Communications
AllTrailsSan Francisco, United Statesfull_timeVerifiedPosted 15 May 2023
About the role
Senior Director of Partnerships & Communication
About AllTrailsAllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide.
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
About the TeamThe AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative, impactful initiatives to drive awareness of the AllTrails brand and bring more people onto the AllTrails platform.
The Senior Director of Partnerships & Communications is responsible for building external relationships with media and other partners to drive visibility of AllTrails and spread its mission to get more people outdoors. This role reports to the Chief Marketing Officer. The right candidate brings deep public relations and strategic partnerships experience and is an expert storyteller. Above all, this person is inspired by empowering people around the world to access the outdoors.
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
About AllTrailsAllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 50 million people worldwide.
Every day, we solve incredibly hard problems so that we can get more people outside having healthy, authentic experiences and a deeper appreciation of the outdoors. Join us!
About the TeamThe AllTrails marketing team is building a global, beloved outdoors brand. We launch and scale creative, impactful initiatives to drive awareness of the AllTrails brand and bring more people onto the AllTrails platform.
The Senior Director of Partnerships & Communications is responsible for building external relationships with media and other partners to drive visibility of AllTrails and spread its mission to get more people outdoors. This role reports to the Chief Marketing Officer. The right candidate brings deep public relations and strategic partnerships experience and is an expert storyteller. Above all, this person is inspired by empowering people around the world to access the outdoors.
What You’ll Be Doing:
- Spearheading the development of Communications strategies, leveraging consumer moments, business initiatives, and media trends as strategic inputs
- Developing partnership strategies, pursuing relevant partners, structuring partnerships; acting creatively and collaboratively with partners to create arrangements that excite and benefit partners and AllTrails
- Measuring the success of media relations and partnerships initiatives, sharing their impact, and iterating to drive the next level of growth
- Acting creatively, resourcefully, and rapidly to solve a range of challenges, diving in wherever it is needed
- Coaching and developing communications and partnerships team members
Requirements:
- 10+ years of marketing experience, with experience leading disciplines including communications, public relations, partnerships, and/or business development
- Deep relationships across the relevant media and partner landscape, and demonstrated ability to rapidly build impactful relationships
- Strong partner instincts, with an innate ability to match media or partners' needs with what AllTrails can offer
- Well-informed and connected to consumer and business trends; proactively and opportunistically connecting AllTrails to relevant cultural themes
- Highly creative, with a track record of developing breakthrough strategies
- Strong strategic thinking, with an innate ability to synthesize complex, unstructured information from a variety of sources into actionable, implementable recommendations
- Empathy, open-mindedness, and humility
- Comfort with ambiguity and self-directed
- Passion for the outdoors
Bonus Points:
- Experience working at a mobile-first B2C company
- High-growth or subscription business experience
What We Offer:
- A competitive and equitable compensation plan. This is a full-time, salaried position that includes equity.
- Physical & mental well-being including health, dental and vision benefits
- Trail Days: First Friday of each month to hit the trails!
- Unlimited PTO
- Flexible parental leave
- Annual continuing education stipend
- Discounts on subscriptions and merchandise for you and your friends & family
- An authentic investment in you as a human being and your career as a professional
Nature celebrates you just the way you are and so do we! At AllTrails we’re passionate about nurturing an inclusive workplace that values diversity. It’s no secret that companies that are diverse in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be more successful. We’re focused on creating an environment where everyone can do their best work and thrive.
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