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BD

Senior Manager, Global Customer Insights

BD
Franklin Lakes, United Statesfull_timeVerifiedPosted 27 Dec 2024

About the role

Job Description Summary

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find ground-breaking solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

As a Senior Manager, Customer Insights and Analytics, you will be responsible for supporting development and evolution of Insights and data-driven decision making across assigned businesses. This role will be responsible for driving both primary & secondary research to derive coordinated, advanced insights to inform the business decisions. The individual will have to actively bring voice of customers into consideration and promote external orientation.

The primary responsibilities of this role, are to:

  • Support Insights and Analytics goals and objectives that enable the achievement of BD long-term success

  • Partner with BUs and Functional teams (Marketing, R&D, Business Development) to build and deliver practical learning plans with clear understanding of business issues

  • Provide foresight by anticipating how market growth drivers will influence future business strategies

  • Be responsible for the process of translating and communicating customer insights in the development of business decisions and strategies

  • Challenge the status quo by applying data and insights penetrating beneath the numbers to bring strategic focus to BD business platforms

  • Communicate objective, in-depth, and practical insights and recommendations to key business partners and collaborators via reports, compelling presentations, and ad-hoc meetings

  • Leverage multiple forms of reporting including "story telling", infographics, dashboards, and the like

  • Support maintenance of strategic vendor partnerships

  • Ensure continual improvement of processes and accountability of results.

  • Maintain standard processes and innovative approaches.

Skills

  • Market Research design and execution

  • Analytics and interpretation

  • Strategic thought-leadership

  • Ability to communicate sophisticated data and insights derived from research

  • Insights generation and ability to connect insights to implications for strategy

  • Ability to successfully work with Marketing team

  • Ability to balance multiple projects successfully

  • High-reaching and creative approach

  • Leadership through influence

  • Analysis and interpretation of data through a commercial lens

  • Relationship-building and emotional intelligence

Experience & Education

  • Bachelor's degree required; MBA preferred.

  • 7+ years confirmed experience in a strategic Insights and analytics roles

  • Experience with conducting primary and secondary market research

  • Experience in analytic (analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods)

  • Research methodology experience with segmentation, pricing, messaging, A&Us, etc.

  • Experience in leading Insights vendors

  • Preferred confirmed experience in medical devices, pharmaceuticals or OTC

  • Preferred global research experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

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Company

BD

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