Associate Director, HCP Marketing, US Kidney

Job Description

General Summary:

Vertex Pharmaceuticals is seeking to hire a talented HCP Marketing Associate Director - Kidney, US reporting to the Director, HCP Marketing - Kidney, US, to join our growing team in Boston, MA. The HCP Marketing Associate Director (AD) will be responsible for understanding the healthcare professionals we hope to serve, and developing and implementing marketing strategies and tactics that are customized and relevant to them. This role is critical as we prepare for the launch of our first kidney therapy that has the potential to transform the lives of patients across multiple serious diseases. This role involves cross-functional collaboration, strategic planning, and the ability to translate clinical data into impactful marketing initiatives that drive brand awareness, product adoption, and customer engagement. The successful candidate will have an ability to thrive in an environment of rapid change, demonstrate strong communication, work effectively within cross-functional teams, and have a problem-solving and strategic mindset. 

Key Duties and Responsibilities:

• Shape the HCP strategy and lead the execution of branded personal and non-personal campaigns to effectively engage healthcare professionals 
• Coordinate closely with other members of the cross-functional launch readiness team (i.e., Consumer, Market Development, Market access) to ensure alignment across brand objectives
• Collaborate with creative teams to develop promotional materials, including brochures, presentations, and digital content tailored to HCP audiences 
• Support the brand strategic and tactical plans, including brand planning, launch readiness, and business reviews for senior leadership 
• Work in partnership with the training team to co-create relevant trainings for field teams 
• Conduct market research to understand HCP needs, preferences, and behaviors 
• Leverage data and insights to segment audiences, identify new opportunities, and optimize activities; establish and track KPIs  
• Manage agency partners to deliver high-quality and innovative campaigns and creative assets
• Ensure all marketing materials comply with regulatory and legal requirements, working closely with Legal, Regulatory, and Medical Affairs
• Foster a culture of innovation and collaboration within the Marketing team 

Knowledge and Skills:

• Direct experience with communications review committee for review of tactics
• Experience in the following areas: kidney, specialty product launch experience, work within highly competitive markets 
• Proven track record of developing and executing successful HCP mar