H&M Influencer Specialist - Italy

Job Description

As Influencer Specialist you contribute to added customer value, a strong brand and increased sales by being responsible of influencer strategies & tactics. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. You set strategies and plans, implementing, executing and following up on influencer activities and engagement including paid partnership. You work closely with the Fashion PR Lead and the Showroom Team to build a network of ambassadors for H&M to maximize synergies between earned and paid relationships.

Your responsibilities:

Influencer strategies & tactics

Influencer Strategy & Tactics

Build a Sales Market or Planning Market strategy for influence stakeholers (social media influencers and celebrity talents), together with the PR & Communications Manager, based on insights regarding customer, brand, media & competitive landscape

• Drive the influencer strategy/tactics, implement, execute, follow up and analyze both paid and earned influencer activities, based on the global, regional and local communications & marketing plans.
• Operationally responsible of influencer tasks such as visiting stores, picking garments for influencers, sending packages etc.
• Manage research and influencer mapping. Supports the Customer Activation Team with relevant influencer data and recommendations, both for paid and earned initiatives.
• Proactively provide relevant input to the global team in terms of Affiliate collaborations

Agency Collaboration

• Manage contact with collaborating agencies in connection to influencer activations
• You take part in negotiating contracts with influencers/talents agencies and work with internal and external legal teams

Networking & relationship building

• You act as a brand ambassador for H&M
• Identify, maintain and develop a network on a Sales Market level with the appropriate influencers, celebrities and other opinion leaders. Work proactively to get earned product placements and present latest collections and news.  
• Carry out influencer appointments connected to the planned influencer activations together with the Fashion PR & Showroom Team

Follow up

• Monitors and analyses the results of influencer activities in order to calculate ROI insights and measure impact of local strategy, both through internal data but also with influencer data gathered by collaborating agencies and relevant systems/ providers
• Consolidate results and learnings to share with local sales team and regional CA&Mkt team

Collaboration/Stakeholder management

• You ensure a close collaboration with the Fashion PR & Showroom team to maximize synergies between paid and earned relationships
• You find opportunities to keep up to date, to contribute, and to strengthen cross functional collaboration within rest of Customer Activation team: proactively propose locally relevant projects based on the yearly strategy you have built to reach company goals

Qualifications

What do you need to succeed:

You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals and business results. You have a proven track record of creating results within the area of influencer strategies & tactics. Both in terms of brand building and as an effective media channel. With your experience within the industry and insight driven mind set you find innovative ways to engage our customers and stakeholders. You are business driven, customer focused, commercial, communicative and an excellent relationship builder. You have strong collaborative skills and look actively for opportunities to contribute with your expertise within your sales team and across Region South Europe.

Education

• A formal education within Business, Communication &/or Marketing is meriting - if not, at least 3 years of working experience in relevant roles.

Skills

• You have a strategic and analytical mindset with strong planning and prioritizing skills
• You understand synergies between owned, paid & earned media
• You have digital media knowledge and understanding of media effectiveness
• You have excellent communication skills, including fluent written and spoken English
• You are an excellent relationship builder
• You have the ability to connect influence scope to business impact
• Fluent in Microsoft Office – Word, Powerpoint and Excel

Experience

• You have a proven track record of