Marketing Manager – Commercial Fire Systems

Country:

United States of America

Location:

CABRA: Bradenton Florida 8985 Town Center Parkway, Bradenton, FL, 34202 USA

Carrier is the leading global provider of healthy, safe and sustainable building and cold chain solutions with a world-class, diverse workforce with business segments covering HVAC, refrigeration, and fire. We make modern life possible by delivering safer, smarter and more sustainable services that make a difference to people and our planet while revolutionizing industry trends. This is why we come to work every day. Join us and we can make a difference together.

About This Role

The Commercial Fire business unit develops and markets a comprehensive product portfolio to protect buildings, people and assets as part of global brands including Edwards, Kidde Commercial, Modulaser and GST.

If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Marketing Manager. This role reports to the Director, Strategy and Marketing, collaborates with regional sales leaders, and product management teams.

Key Responsibilities:

• Drive category and brand leadership via downstream marketing activities including value propositions, campaigns to increase awareness, develop and execute product launches, messaging, claims, advertising, promotion, and digital marketing initiatives
• Lead product launches to enable our sales teams and channel partners with the right tools and collateral such as brochures, videos, case studies etc. to succeed in the market; Develop, execute, and track commercialization plans for NPDs
• Drive effective go to market strategies to introduce new products and promote incremental growth with existing customers and expand our customer base
• Lead research projects, collaborate with agencies to identify customer insights, develop and execute a marketing strategy, campaigns, product launches & promotions

• Support planning, project management and flawless execution of multiple trade shows and external and internal events
• Collaborate with product team to develop optimal portfolio pricing, structure and guardrails.
• Manage promotion calendar with the market–back inputs from commercial partners
• Able to develop digital marketing programs to elevate brands and products to generate awareness and drive purchase.  Activities include digital content creation, SEO, SEM, development of measurable KPI’s to determine program effectiveness
• Be well versed with strategic marketing, segmentation and branding principles and execution
• Optimally utilize brand marketing budgets to increase brand equity, revenues & profitability
• Demonstrate a relentless focus on customers and end users across the organization

Required Qualifications:

• 5+ years professional experience in a technical B2B environment with strategic and downstream marketing including campaign development and execution, product launches, promotions, advertising, digital marketing, pricing, channel management
• Bachelor’s degree in a business field

Preferred Qualifications:

• MBA preferred
• Excellent communication skills to effectively and proactively communicate across different functional teams, customers and global internal stakeholders in a matrix environment
• Experience collaborating with market research agencies
• Excellent teamwork skills, Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, and product management is especially important
• True ownership mentality, effective organizational, problem solving, multi-tasking skills
• Self-starter with the ability to work independently to deliver business results

Location Considerations:

• Based in Bradenton, FL or Hybrid
• Relocation assistance will be provided as part of the package.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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