Director, Marketing - Core GI Therapeutics

Working Location: PENNSYLVANIA, CENTER VALLEY 

Workplace Flexibility: Onsite

 

For more than 100 years, Olympus has focused on making people’s lives healthier, safer and more fulfilling. ​​

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Every day, we live by our philosophy, True to Life, by advancing medical technologies and elevating the standard of patient care so people everywhere can fulfill their desires, dreams, and lives.

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Our five Core Values empower us to achieve Our Purpose: 

 

Patient Focus, Integrity, Innovation, Impact and Empathy. 

 

Learn more about Life at Olympus.

 

**Please note: All correspondence will be sent from our Olympus domain (@Olympus.com). If you receive correspondence from an entity other than @Olympus.com, it is likely not legitimate.

 

 

Job Description

Olympus is the market share leader with a 60-year history of developing products that are used to diagnose and treat GI diseases.  The Marketing Director, Core GI EndoTherapy is responsible for directing the marketing efforts to grow multiple product lines within Olympus’ GI device business (EndoTherapy). 

 

The Marketing Director is responsible for the vision, goals, strategies and tactics to achieve commercial business success with these product lines, as well as the development of the annual marketing, revenue and expense plans related to those products.

 

The Marketing Director is responsible for leading a team of marketing professionals, which includes managing performance, enabling professional development, and ensuring timely completion of business objectives.

Job Duties

• Lead the creation and execution of the annual commercial business plan which outlines the vision, goals, strategies, and tactics to achieve the business objectives.  Ensure alignment across the organization with leadership and support teams.  Measure the success of strategies with corresponding KPIs and manage results accordingly.
• Provide direction to Product Managers on the execution of the commercial business plan including:  1) the launch of new products, 2) development of value propositions and messaging, 3) communication of key selling messages using all available and relevant channels, and 4) development and execution of clinical strategy to differentiate company products.   
• Lead and manage a team of Product Managers, providing direction and establishment of goals and objectives.  Provide coaching, development and training to the team members, help overcome problems and manage roadblocks, and deploy the team in alignment with the strategy of the GI business and overall Olympus direction. 
• Work closely with Sales Leaders to ensure strong collaboration on the execution of the Commercial Business plan, including the launch of new products, programs, promotions and other business initiatives.  Work closely with the supply chain organization to ensure a high quality of service for customers
• Identify and maintain relationships with Health Care Professionals (HCPs) following the Olympus code of ethics and compliance guidelines.  Define strategic relationships as they apply to meeting sales and marketing objectives. 
• Build strong relationships internally with other product marketing teams and shared services in order to drive alignment and long-term planning across the business and throughout the organization.
• Work closely with Senior Leadership to communicate business results and updates on key initiative.  Develop and present business results during monthly and quarterly business reviews. 
• Other duties as required

Job Qualifications

Required:

• Bachelors’ Degree in Marketing or related field
• Minimum of 10 years of experience in Sales and/or Marketing within the Medical Device or Pharmaceutical industry.