Director, Market Development (Prostate Specialty)

Axogen is committed to building and maintaining a strong and gratifying company culture that fosters professional growth. Our hands-on and personal approach makes transitioning to a new job a seamless and enjoyable process. Most benefits are effective on day one!  

Axogen is an equal opportunity employer and does not discriminate against applicants on the basis of race, color, creed, religion, ancestry, age, sex, marital status, national origin, disability or veteran status. 

 Why you’ll love working at Axogen: 

• Friendly, open, and fun team culture that values unique perspectives 
• Company-wide dedication to profoundly impacting patients’ lives 
• Comprehensive, high-quality benefits package effective on date of hire 
• Educational assistance available for all employees 
• Matching 401(k) retirement plan 
• Paid holidays, including floating holidays, to be used at your discretion 
• Employee Stock Purchase Plan 
• Referral incentive program 

If you want to see how you can impact lives at Axogen, take a look at these inspiring patient stories: https://www.axogeninc.com/patient-stories/ 

Axogen Mission and Business Purpose

Our business purpose is to restore health and improve quality of life by making restoration of peripheral nerve function an expected standard of care. We aim to lead the markets we serve by always requiring the solutions we offer patients and caregivers provide an improved benefit-to-risk profile as compared to existing standards of care. To ensure we deliver improved benefit-to-risk solutions, we will guide and expect the market and design requirement specifications underlying our engineering, business development, and clinical research activities, objectively target advancements in standards of care.

Job Summary of the Director, Market Development

The Market Development role is a key marketing position that will have responsibility for developing the growth strategy that focuses on establishing our technology as a standard of care by identifying and developing key drivers for adoption and penetration through reimbursement, behavioral change, practice guidelines and metrics, with a goal to grow the Company’s business through market penetration. Specifically, the successful candidate will be required to develop strategies for customers in current targets and new customers in new segments. Develop and maintain relationships with KOLs, maintain awareness of the competitive landscape, assume responsibility as the marketing team member on market expansion opportunities. New Markets will be defined as new indications, new institutional segments and new demographic segments. The position will report to the Vice President of Marketing. 

Requirements of the Director, Market Development

• Bachelor’s Degree in Marketing and/or in a related field. 
• Master’s in Business Administration is strongly preferred.
• Minimum of 8 years of demonstrated success and progressive experience in marketing and product management in the medical device, surgical implant, or biotech industry. 
• Experience in developing new market opportunities with paradigm-changing technologies preferred.
• Understand and influence the key stakeholders’ drivers for change - patient, surgeons, site of care, and provider
• Able to assess the strategic drivers to influence a market and skilled at building data-driven market models to value the market opportunity and costs to frame strategic recommendations
• Ability to segment the market considering the surgeon, the referring physician, and the patient type, identify and resolve drivers and barriers to adoption for each.
• Technical and clinical experience. Understand and shape the technical nuances to build the appropriate clinical data for both clinical adoption and reimbursement.
• Experience influencing care pathways and patient flow
• Demonstrated experience moving from innovators and early adopters across the chasm to the early majority. Clear understanding of the drivers of the different segments of adopters
• Able to make decisions in the face of imperfect data and create performance measures to “course correct” as the market moves
• Able to enroll others in a vision and strategic plan, influence and effectively implement
• Experience designing and executing market research
• Proven track record of building and maintaining Key Opinion Leader relationships
• Strong process orientation in the development of product management and product development processes
• Orientation towards delivering on goals and being part of a fast-moving, collaborative team 
• Ability to manage multiple priorities in a fast-paced environment • Ability