VP Integrated Marketing, Americas

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

VP, Integrated Marketing, Americas

Reports to: SVP, Demand Generation

Location: United States

Role overview

The VP, Integrated Marketing - Americas is the regional revenue marketing executive accountable for owning and driving total pipeline creation and conversion into bookings across North America and LATAM. This leader directs an integrated, account-first go-to-market model — including Account-Based Engagement (ABE), Marketing Engaged pipeline, and BDR-generated pipeline — to accelerate pipeline progression, improve conversion rates, and deliver predictable bookings performance.

The role manages a 70-person revenue marketing organization (25 marketing professionals and 45 BDRs/managers), leads a centralized Demand Hub in Raleigh/Durham, and partners closely with Americas Sales leadership and global Centers of Excellence (Digital, Campaigns, Product Marketing, Brand, Operations, Partners) to design and execute a signal-driven, AI-augmented GTM strategy tailored to the Americas.

This position prioritizes Enterprise growth while scaling Commercial, Mid-Market, and SMB segments and is a primary marketing counterpart to the Americas Sales leadership team.

Key responsibilities

Pipeline & bookings ownership

• Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments.
• Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
• Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
• Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
• Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.

Account-Based Engagement (ABE) & enterprise acceleration

• Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
• Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
• Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts.
• Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.

Integrated marketing leadership (25 marketing professionals)

• Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
• Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
• Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights.

BDR leadership & account activation (45 BDRs)

• Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings.
• Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
• Align Marketing and BDR activation, integrating digital engagement with Salesloft cadences and signal-based outreach; leverage automation and AI-enabled tools to augment productivity and personalization at scale.

Demand Hub leadership (Raleigh/Durham)