Head of Partnerships

About Our Client

Our client is transforming identity resolution and consumer data enrichment to help marketers optimize email deliverability, retargeting, and audience segmentation while remaining compliant with evolving digital privacy regulations.

Our AI-powered identity graph enables B2C marketers to de-anonymize website traffic, enrich customer data with 250+ attributes, and enhance return on ad spend (ROAS) across paid and owned channels. Trusted by 200+ top brands, our platform delivers unmatched probabilistic match accuracy, identifying 90%+ of visitors without relying on third-party cookies.

About the Role

The Head of Partnerships will build and lead the organization’s end-to-end partner ecosystem across technology, data, and agency verticals. Reporting to the CEO, this executive will design a scalable partnerships strategy that accelerates distribution, enhances product capabilities, and drives co-revenue opportunities.

This role will directly oversee a Director of Agency Partnerships while personally leading all technical and platform partnership initiatives, including integration alliances (e.g., CDPs, ESPs, DSPs, analytics platforms, and e-commerce tools). The ideal candidate combines strategic vision with operational execution, a strong network in AdTech/MarTech, and a history of building programs from inception to scale.

Key Responsibilities

Strategic Leadership & Ecosystem Development

• Architect and execute the company’s global partnerships strategy spanning technology integrations, data providers, and agency networks.
• Define the partner segmentation model and revenue framework—including referral, integration, and co-marketing programs.
• Collaborate with Product and Engineering to prioritize technical integrations that expand the platform’s value proposition and address client needs.
• Partner with Sales and Marketing leadership to build joint GTM motions, co-sell initiatives, and partner-driven pipeline generation.

Team Leadership & Operations

• Lead and mentor the Director of Agency Partnerships and broader partner team; establish performance KPIs and accountability frameworks.
• Build internal enablement processes, partner onboarding playbooks, and CRM tracking systems (via PartnerStack or equivalent).
• Manage cross-functional collaboration with Product, Sales, Marketing, and Customer Success to ensure alignment on partner strategy and execution.

Partnership Execution & Relationship Management

• Identify, negotiate, and formalize high-impact technical partnerships (e.g., API integrations, data exchange, platform interoperability).
• Serve as the senior relationship owner for top strategic partners—driving joint business planning and executive alignment.
• Oversee agency partnerships via the Director of Agency Partnerships, ensuring scalable activation, enablement, and partner satisfaction.
• Represent the company at industry events, conferences, and networking forums to strengthen the partner ecosystem and brand visibility.

Measurement & Continuous Improvement

• Establish metrics and dashboards to evaluate partner performance, ROI, and contribution to pipeline and revenue.
• Analyze data to inform ongoing optimization of the partnership portfolio.
• Stay abreast of AdTech/MarTech ecosystem trends, privacy regulations, and emerging technologies to inform partnership strategy.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field; MBA or equivalent experience preferred.
• 8+ years of experience in strategic partnerships, business development, or channel leadership within AdTech, MarTech, SaaS, or data-driven B2B environments.
• Proven success launching and scaling formal partnership programs (technical and agency).
• Strong understanding of digital advertising, data privacy frameworks (GDPR/CCPA), and marketing technology stacks (CDPs, DMPs, ESPs, CRMs, DSPs, etc.).
• Exceptional negotiation, relationship management, and executive-level communication skills.
• Demonstrated ability to collaborate cross-functionally and influence without direct authority.
• Analytical mindset with experience using CRM, PartnerStack, and data visualization tools to measure performance and drive insights.
• Entrepreneurial energy, strategic vision, and ability to thrive in a high-growth, fast-moving environment.