Marketing Outreach Specialist (ZR_19787_JOB)

Schedule:

• 20 hours per week
  

• Tuesday 11am-4pm EST
  
• Wednesday 7am-12noon EST
  
• Thursday 7am-12 noon EST
  
• Friday 11am-4pm EST
  

Client Timezone: Detroit, MI

Client Overview

Join a trailblazing educational brand that’s revolutionizing child development and intelligence assessment. Our client is at the forefront of innovative learning solutions, offering cutting-edge IQ testing tools, comprehensive educational programs, and engaging animated content. With a rapidly growing customer base spanning both individual families and educational institutions, we’re on a mission to unlock every child’s potential and reshape the landscape of early education.

Job Description

As an Outreach Specialist, you’ll be the driving force behind our client’s explosive growth, playing a pivotal role in expanding their reach and nurturing relationships with potential clients. This dynamic position offers a unique blend of digital marketing expertise and educational passion, allowing you to directly impact children’s futures while honing your skills in a fast-paced, evolving environment. You’ll be instrumental in crafting and executing targeted marketing campaigns, managing lead generation efforts, and serving as a knowledgeable ambassador for our groundbreaking educational products. If you’re a self-starter with a knack for digital communication and a passion for education, this role offers unparalleled opportunities for professional growth and meaningful impact.

Responsibilities

• Spearhead the creation and execution of innovative marketing and communication campaigns to drive brand awareness and lead generation
  
• Manage comprehensive email outreach initiatives, nurturing leads generated through various advertising channels
  
• Serve as the first point of contact for potential clients, providing expert information about our revolutionary TrueIQ testing and iReady Academy programs
  
• Develop and implement segmented email campaigns tailored to diverse audience groups, including parents and educational institutions
  
• Pioneer the automation of communication processes to enhance efficiency and scalability
  
• Collaborate seamlessly with the existing design team to ensure cohesive brand messaging across all platforms
  
• Support the smooth operation of multiple brand initiatives, adapting quickly to new projects and priorities
  
• Analyze campaign performance metrics and provide data-driven recommendations for continuous improvement
  

Requirements

• Proven track record of at least 3 years in lead generation and digital outreach, preferably in the education or child development sector
  
• Demonstrated expertise in digital marketing tools, email campaign management, and marketing automation platforms
  
• Exceptional written communication skills in English, with the ability to craft compelling, audience-specific content
  
• Strong analytical skills and experience with data segmentation for targeted messaging
  
• Proficiency in Google Workspace, particularly Google Sheets for project management and data analysis
  
• Self-motivated with the ability to work independently and manage multiple projects simultaneously
  
• Adaptable team player comfortable with a dynamic, fast-paced work environment
  
• Passion for education and child development, with the ability to effectively communicate complex concepts to diverse audiences
  
• Bonus: Familiarity with IQ testing methodologies or experience in educational technology