Senior Director, Growth Marketing

TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform – uniquely modernizing the way doctors, nurses, care teams, patients, and data connect. With solutions spanning care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement and more, we accelerate productivity, reduce costs, and improve patient outcomes, safely and securely. More than 8,000 healthcare organizations trust us to deliver enterprise-ready solutions, making this possible with the right group of dedicated, thoughtful trailblazers. Today, private practice doctor’s offices, small and large hospice centers, and some of the largest healthcare organizations in the United States rely on TigerConnect. We’re a fun, hungry, smart, innovative group of eclectic people who are passionate about transforming the way clinical care teams work and communicate.

The Senior Director, Growth Marketing will be accountable for the full revenue funnel—awareness, acquisition, pipeline creation, acceleration, and expansion. You will lead the transformation to a sophisticated ABM engine, coach and elevate our BDR/SDR teams, and partner deeply with Sales, Product Marketing, RevOps, and Customer Success to deliver predictable, scalable growth. This role requires a builder with strong operational rigor, healthcare market understanding, and a proven track record of generating measurable pipeline and revenue in a B2B SaaS environment. 

Key Responsibilities 

ABM Strategy & Revenue Growth 

• Own the development and execution of TigerConnect’s ABM strategy focused on hospitals, IDNs, and enterprise health organizations. 

• Build targeted programs that align to priority account lists, buying groups, and multi-solution selling motions. 

• Implement a tiered ABM framework (1:1, 1:few, 1:many) supported by data, intent signals, segmentation, and orchestration across channels. 

• Partner with Product Marketing to align messaging, positioning, and content for each buying center. 

Pipeline & Revenue Accountability 

• Own pipeline generation goals across new logo, cross-sell, upsell, and channel programs. 

• Partner with Sales leadership to ensure tight alignment on pipeline coverage models, forecasting, conversion rates, and revenue targets. 

• Build predictable demand engines across digital, events, field marketing, campaigns, lifecycle, and customer marketing. 

BDR/SDR Leadership & Coaching 

• Coach, mentor, and develop BDRs & leads to hit activity, quality, and pipeline creation targets. 

• Implement a modern outbound motion aligned to ABM, including account coverage models, messaging frameworks, and sequencing strategies. 

• Coordinate Sales, RevOps, and PMM to ensure BDRs have the right tools, scripts, narratives, and enablement.  

Cross-Functional Leadership 

• Partner with Sales, Customer Success, PMM, Product, RevOps, and Executive Leadership to drive integrated go-to-market (GTM) strategies. 

• Align on account tiers, targeting criteria, ICP, buying groups, and expansion motions. 

• Collaborate with PMM and Brand on messaging, content, and narrative consistent with TigerConnect’s HCO platform strategy and market differentiation. 

Required Experience 

• 10+ years in B2B growth, demand generation, or revenue marketing—preferably SaaS. 

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