Regional Manager, Retail and Events

Renuity West

Regional Manager, Retail and Events

Job Responsibilities:

The Regional Promotions Manager leads the field marketing strategy and executes the face-to-face lead generation stream, growing brand awareness and customer engagement with the instore promoter teams across multiple regions.

Essential Job Duties:

Hiring, Training & People Development – 40%

• Develop Promoters on the day-to-day tactical activities, performance and growth.

• Coach, train, develop and maintain Promoter pipeline.

• Recruit, hire, and maintain appropriate staffing levels to meet department goals in accordance with company guidelines.

• Follow-up and manage company objectives and goals with the leadership.

• Conduct weekly one-to-one meetings with Promoters to review performance, goals and strategy

• Keep abreast of weekly training & productivity and report results to leadership

• Manage and mentor support staff, including Admins and Show Builders, ensure they are adhering to deadlines; provide growth plans when applicable

Events/Store – 40%

• Research, recommend and drive targeted marketing plans for regional opportunities

• Innovate new ideas/concepts to encourage engagement in both Costco and shows/events

• Provide analysis of team results & discuss improvement strategies

• Communicate, train and promote company policies, procedures and existing face-to-face programs

• Oversee expenses for events /store team

• Develop strategy and deploy plans to achieve weekly, monthly and annual goals; report progress and toggle plans based on results

Development of Strategy – 20%

• Collaborate with the Vice President of Marketing and the branch General Manager on generating new face-to-face opportunities for all brands, projecting both short-and-long term goal; forecast KPI’s

• Forecast and report monthly KPI’s based on each region’s budgeted hours

• Optimized event marketing strategy derived from evaluation tested hypotheses, and analysis of conversion rates

• Collaborate with other departments to meet company goals and identify opportunities for streamlining communication and processes

• Implement effective marketing and hiring strategies conducive to company standards

• Track and evaluate department performance while collaborating with Vice President of Marketing and the branch General Manager on necessary changes and / or suggestions.

• Develop department forecasts including staffing requirements

General Duties:

• Make Customers, Staff and Vendors Happy

• Drive company goals for the Field Promotions Department

• Provide leadership and training to execute on the marketing plans and ensuring goals and expectations are being met for both Costco and retail shows/events; accountable for hitting lead generated KPI’s.

Travel Requirement:

Must travel to Costco and event locations to ensure Costco Roadshows and event show requirements are met.

Competencies: To perform the job successfully, an individual should demonstrate the following competencies:

• Customer Service – responds promptly to customer requests for assistance and service.

• Communication – Exhibits excellent listening and verbal communication skills.

• Analytical – must be able to analyze facts and statistics to develop and track performance.

• Business Acumen – Aligns work with The Company’s strategic goals.

• People Skills - Ability to effectively collaborate with others to accomplish the job.

Skills and Qualifications:

• Excellent communication and interpersonal skills

• Ability to multitask and prioritize

• Strong communication skills, both written and verbal, and a professional demeanor

• Exceptional negotiation skills and outstanding follow-through

• Proficiency to meet deadlines and benchmarks with little supervision

Education and Experience:

• Bachelor’s degree in marketing or equivalent experience

• 2+ years of demonstrated management or leadership experience

• Lead setting experience in face-to-face marketing, preferred