FLEX Senior Manager, Luxury Marketing
Marriott InternationalAbout the role
We are looking for a Senior Manager, Luxury Marketing to provide coverage during maternity leave from May 1st – August 31st 15 weeks. The ideal candidate will:
- Have a strong luxury lens to ensure content aligns with the elevated standards of luxury brands.
- Collaborate cross-functionally with digital, creative, and brand teams to drive marketing initiatives.
- Communicate effectively with leadership, providing project updates and strategic insights.
- Project manage luxury websites, ensuring seamless execution and alignment with brand goals.
- Understand digital strategy and luxury touchpoints across email, web, and social to enhance customer engagement.
- This role supports key initiatives for the Marriott International Luxury Group such as the high-net worth strategy and implementation of guest segmentation.
- This individual will oversee a variety of projects ranging from strategy to execution and will play a critical role in content development.
- The role requires connectivity with various internal groups, including digital and social; retail; loyalty; portfolio marketing; partnerships and continent marketing teams.
- Strong project management skills, attention to detail, and experience in the luxury space are essential.
- Key Projects/Workstreams
- Luxury Monthly Account Update Email
- Must attend weekly Newsletter meetings with Bonvoy Lead and Vendor
- Must review each round with the vendor to ensure luxury tone of voice and imagery
- Work with brands to ensure their content is highlighted correctly
- Answer any questions around the account.
- Luxury Marriott Site
- Manager workstream between digital and luxury
- Implement luxury content strategy into our site
- Elevate new hotel openings, awards, experience across brands on the site
- Partner with the partnership team to ensure new activations are shown on our site
- Manage Signature Accommodations page with hotels, vendor and High Networth Workstream
- Ensure luxury lens is a priority for focus in digital’s strategy
- Track digital’s roadmap
- Manage Campaign and Content Input form with vendor
- Signature Accommodations Phase 2 Hotels
- Manage relationship with vendor and hotels to execute on virtual tours, floor plans and executing content on Signature Accommodations page
- Manage budget and invoices for vendor
- Collaboration with Cross-Functional Luxury Teams
- Luxury Monthly Account Update Email
- Development of marketing tactics to amplify key brand programs through close coordination with Brand Management leads, Social Team Leads, and Digital Leads on initiatives including ongoing brand culture support, enhancements to guest experience, and support of programs
- Support for luxury guest segmentation initiatives for the Marriott Luxury Group, which will include partnering with content and email team to deliver ongoing communication through monthly emails, social and other digital channels.
- Maintaining Goals
- Submits deliverables including presentations and reports in a timely manner, ensuring delivery deadlines are met
- Promotes the documenting of project progress accurately, including status reports for various stakeholders
- Provides input and assistance to other teams regarding projects
- Actively gathers feedback and input as required whether it’s from the smaller brand team and/or the larger Marriott Luxury Group marketing
- Maintaining Goals
- Hotel Advisory Board
- Run quarterly hotel advisory board with HWS, Digital and GM team to get input on how we could elevate the digital experience for our guest.
- Update Notes from the meeting and share to stakeholders
Additional Responsibilities
• Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner
• Demonstrates self-confidence, energy, and enthusiasm to help with projects of any scale
• Informs and/or updates Luxury VP on relevant information in a timely manner
• Manages time effectively and conducts activities in an organized manner
• Presents ideas, expectations, and information in a concise, organized manner
• Uses problem solving methodology for decision making and follow up
• Performs other reasonable duties as assigned by manager
The pay range for this position is $52.06 to $78.75 per hour.
FLEX opportunities offer coverage for medical, dental, vision, health care flexible spending account, depe
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