Yourgi Paid Media Specialist

Welcome to Destination Pet. We are One Pack- a united team working together to elevate the love and lives of pet families. Our pet-obsessed professionals create a connected care network of trustworthy partners who bring creative innovation every day. We are revolutionizing the pet industry. Join us!

We are looking to add a Yourgi Paid Media Specialist to our team!  

LOCATION: Fully Remote (U.S.-based & occasional travel) 

REPORTS TO: Senior Manager, Social Media 

PAY: $66,000- $85,000/ salary 

CORE RESPONSIBILITES:  

• Develop and manage full-funnel paid media strategy across platforms (Meta, Google, YouTube, LinkedIn, Reddit, TikTok, TV, Billboards, and more) 

• Own media planning, buying, budgeting, A/B testing, and optimization 

• Analyze campaign performance and provide strategic insights and actionable recommendations 

• Track and report ad spend 

• Collaborate with creative and content teams to ensure paid assets are optimized for performance and aligned with brand voice 

• Partner with influencer, organic social, and lifecycle marketing leads to ensure channel integration and consistent messaging 

• Stay on top of platform trends, algorithm changes, and emerging ad tech to keep Yourgi ahead of the curve 

• Build and maintain strong vendor/platform relationships (e.g., Meta, Google, TikTok reps) 

REQUIREMENTS:  

Education & Experience:  

• 3+ years of experience managing paid media campaigns in-house or at an agency, preferably in a fast-paced DTC or service marketplace 

• Proven expertise in Meta Ads Manager and Google Ads, with hands-on experience managing multi-platform performance campaigns 

•  Strong understanding of digital media measurement, attribution, and performance analysis 

• Ability to translate data into actionable insights and clear reports 

• Strong project management and cross-functional collaboration skills 

• Experience targeting both B2C and B2B audiences is a plus 

• Passion for pets and a belief in making pet care simpler is a bonus 

• Oversee the set-up of pixels, conversion tracking, UTMs, and event-based targeting with our dev/analytics team 

• Help forecast performance and spend to meet acquisition and revenue goals 

• Help facilitate crisis management along with PR agency  

PERKS: 

• Health, vision, dental, long & short-term disability, and Life insurance  

• A Startup mentality company with stable funding 

• 401k match  

• Pet Care discounts  

• Flexible Time Off 

• Opportunity to grow your career with a network of like-minded professionals