Director, Digital Media Ad Operations, Americas

Company Description

At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you. 

With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

Job Description

Overview:

We are seeking a dynamic and experienced Digital Media Ad Operations Director to lead our ad operations team for the AMS (Americas’) region. The ideal candidate will have a deep understanding of digital advertising technologies, strong leadership skills, and a proven record of optimizing ad campaigns to maximize business impact and performance. The role requires attention to detail, a strong executor of digital campaigns across various platforms, and navigate complex workflows and processes. Executing and overseeing digital ad campaigns to meet performance and delivery goals with a passion to improve the way we work, will form the core set of responsibilities. The candidate has a strong familiarity with display programmatic, video, paid social ads, audio, direct buys, connected TV, PMPs, working across multiple DSP, building audience sets via SSP, analytics and attribution etc.

Responsibilities:

• Lead the Americas’ ad operations team across a multitude of digital programs ranging from brand to demand.
• Campaign Optimization: Oversee the optimization of digital advertising campaigns across multiple channels and platforms to achieve maximum ROI and efficiency.
• Compliance and Quality Assurance: Ensure compliance with industry standards, privacy regulations, and ad quality guidelines to uphold brand reputation and client satisfaction.
• Data Analysis: Utilize data analytics and reporting tools to analyze campaign performance, identify trends, and provide actionable insights to the strategist and other stakeholders.
• Budget Management: Manage ad operations budget effectively, allocating resources appropriately to meet campaign objectives and revenue targets.
• Partner with the AdTech team to evaluate and implement ad tech solutions and platforms to enhance campaign performance, audience targeting, reach and operational efficiency.
• Build and maintain relationships with key advertising partners and vendors to ensure access to innovative technologies and industry best practices.
• Provide technical support regarding creative and advertising capabilities. Well versed with dynamic ads using Ads Creative studio/ Double click and other leading marketing solutions.
• Share global best practices and innovate with market firsts.
• Troubleshoot technical issues related to campaigns and ad technology usage. 
• Partner with other internal teams to ensure ad execution aligns with our overall digital acquisition strategy. 
• Oversee budget and billing and ensure spends linearity.
• Ability to present compelling data driven stories in the most impactful, concise way to senior stakeholders.
• Laying out a structured innovations roadmap, orchestrating best in class tests and that are thoroughly evaluated, documented, and globally communicated through a centralized playbook for global implementation.

Team Management

• Lead a group of enthusiastic digital ad ops experts.
• Ensure career growth trajectories for the team and helping them overcome daily challenges.
• Operating with empathy.

Qualifications

To be s