Brand and Digital Marketing Manager

Description

Digital Operations Specialist

Department: Public Affairs

Supervisor: VP of Public Affairs

Schedule: Full Time · 8am – 4:30pm · Monday - Friday

Isaiah House is looking for a dedicated and driven person to take on  the role of Brand and Digital Marketing Manager at our corporate office in Harrodsburg, KY.

Isaiah  House is a faith-based, nonprofit with a competitive edge, delivering  one of the most effective substance use disorder treatment facilities in  the state of KY. 

Employees receive benefits that include: 

• Medical, dental, and vision insurance 
• Basic life insurance
• 401(k) matching 
• Paid holidays
• Weekly payday
• The joy and satisfaction of working for a company with a higher purpose!

Apply now to join our team and make a difference in the lives of others!

This role while at Isaiah House is a dynamic, creative role focused on advancing the organization's mission through digital marketing, content creation, and graphic design. This position involves developing and executing marketing strategies that engage the community, promote Isaiah House, and drive support. Responsibilities include producing visually compelling graphics for digital platforms such as social media, email campaigns, and website content, as well as print materials. The ideal candidate will have a strong design background and a passion for using creativity to raise awareness and make a positive impact.

Essential Characteristics

Creativity / Strong design skills / Attention to detail / Adaptability / Coachable / Self Directed / Goal Driven / Self Starter / Professionalism / Collaborative / Meticulous / Passionate for impact / Flexible / Innovative / Tech Savvy / Social Media and Trend Savvy 

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote Isaiah House's programs, services, and events.
• Manage photography, filming, and production of commercials and video content, ensuring consistent, mission-focused messaging. 
• Oversee commercial placement and earned media opportunities to maximize visibility and community engagement. 
• Coordinate media interviews and respond promptly and professionally to media inquiries. 
• Supervise the Media Production Specialist, providing direction and support to ensure high-quality, on-brand content.
• Create visually compelling graphics, videos, and multimedia content for social media, email campaigns, website updates, and other digital channels. 
• Design and produce print materials, including brochures, flyers, signage, and fundraising collateral. Monitor and analyze digital marketing performance metrics, providing reports and recommendations for improvement. 
• Collaborate with internal teams to align marketing efforts with organizational goals and priorities. 
• Maintain brand consistency across all communications and ensure all content upholds Isaiah House's mission and values. 
• Stay current on digital marketing trends, tools, and best practices to keep the organization's marketing efforts innovative and effective. 

Key Performance Indicators

• Ad Performance - Metrics on digital ad campaigns, such as click-through rates, cost-per-click, and return on investment (ROI) for paid ads (e.g., Google Ads, Facebook Ads, OTT platforms). 
• Lead Generation - Number of new subscribers, volunteers, or supporters acquired through digital campaigns and engagement efforts. 
• Brand Awareness - Growth in community recognition, measured by mentions, shares, or influencer partnerships. 
• Campaign ROI - Return on investment for digital marketing, social media, email, and event campaigns. 
• Community Engagement - Number of meaningful interactions with followers (comments, messages, shares) and community-building efforts. 
• Design Quality & Brand Consistency - Internal assessments or feedback on the visual appeal and consistency of marketing materials with brand guidelines. 
• Collaboration Effectiveness - Timeliness and quality of collaboration with internal teams, external partners, and community influencers to achieve campaign goals. 
• Email Open and Click-Through Rates – Metrics indicating the effectiveness of email campaigns and newsletters in driving engagement. 
• Event Participation - Number of attendees or participants in fundraising, volunteer, and community events promoted through marketing efforts. 
• Content Reach and Impressions - Number of people who view or interact with digital content, including social media posts, ads, and website content. and followe