Senior Manager, SEO

Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies - all online.
Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers - one that empowers their entrepreneurial spirits.
 More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
Simply Business is seeking a visionary Senior Manager, SEO/AEO/LLM to lead our organic search strategy into the next era. This is not a role for a traditional SEO. We are looking for a leader who understands that the future of search extends far beyond keywords and is deeply intertwined with user experience, Generative AI, Answer Engine Optimization and large language models. You will be instrumental in defining a "Search Everywhere" strategy to position us to become the answer for small business insurance needs, aiding to increase organic traffic and drive high-value and high converting users. You will champion this approach, ensuring it is a core component of our product and business development.

What You’ll Do:

• Strategic Leadership: Develop the framework and strategy for SEO, Answer Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals. 
• Execution: Create and drive the SEO/AEO/LLM roadmap, managing prioritization, execution and optimization of performance oriented initiatives. Drive original and authoritative content at scale. 
• Data-Driven Execution: Conduct in-depth technical and content audits, analyze how audiences discover and consume information across platforms; use these insights to build out a roadmap, partnering with analytics and finance teams to forecast, size, and measure the impact of your strategic changes through structured testing and experimentation 
• Cross-Functional Collaboration: Partner directly with our agencies, vendors and internal teams like Paid Media, Content, Operations, Product and Engineering teams to translate strategy into action, establishing EEAT practices throughout, including authorship, freshness workflows, net new content and technical enhancements such as structured data. 
• Product Partnership & Discoverability: Partner with product teams to make recommendations on strategic initiatives that improve discoverability. This includes defining requirements for new programmatic pages, content hubs, off-site mentions and citation, widgets, quizzes, to optimize how we show up in traditional and emerging search platforms
• Ecosystem & Tools: Continuously assess and review our ecosystem and tools to ensure we are set up for success, keeping our tech stack cutting-edge and efficient
• Innovation & Best Practices: Stay ahead of the curve by continually researching and applying new methodologies in the evolving AI search landscape. Set and mold best practices for both internal teams and our clients, ensuring our approach is always cutting-edge
• Expert Consultation: Serve as the primary point of contact for all SEO, GEO, and LLM-related client questions, providing expert guidance, reporting and thought leadership.

What We’re Looking For:

• Experience: 10-15+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies.
• Technical Acumen: A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites. Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
• AI & LLM Expertise: Demonstrated experience with Generative AI and LLMs, including how they impact search behavior and the ability to develop strategies for optimizing content and experiences for these new engines.
• Analytical Skills: Strong analytical and quantitative skills with a proficiency in tools like Google An