Sr Product Marketing Manager

Summary of the Role

We're seeking a creative, collaborative, and motivated Product Marketing Senior Manager who blends customer insight, data-driven decision making, high analytical aptitude, and go-to-market excellence to deliver material business outcomes.

About the Role

Customers, Markets, and Strategy

• Spend significant time with customers and prospects to uncover unmet needs and jobs-to-be-done; turn insights into clear problem statements and opportunities.
• Lead longer-range strategic thinking on product priorities, including market sizing and other data-driven projects.
• Generate and socialize business cases for new products and enhancements under the broader risk and fraud umbrella.
• Partner closely with Product Management, Engineering, Sales, Marketing, and Research to shape roadmaps aligned to customer and market signals.
• Influence cross-functional teams to ensure propositions meet market requirements and deliver measurable outcomes.

Go-To-Market and Outbound Execution

• Own end-to-end go-to-market plans for launches and feature releases: objectives, segmentation, positioning, messaging, channels, timelines, and success metrics.
• Create and maintain differentiated messaging and proof points; ensure consistency across web, sales assets, demand gen, and in-product surfaces.
• Partner with Demand Generation to plan and execute campaigns across email, paid media, webinars, field events, and nurture programs; define audience, offers, and CTAs.
• Build sales enablement: pitch narratives, competitive battlecards, discovery guides, objection handling, demo scripts, and customer stories.
• Develop customer reference programs and case studies that showcase measurable outcomes and risk/fraud impact.
• Represent Thomson Reuters at key industry events and communities as a thought leader.

Data, Insights, and Experimentation

• Manage a team of analysts who deliver data insights back to the team and various internal stakeholders (e.g., pipeline creation, financial results, specific initiative reporting).
• Conduct market sizing and growth modeling to guide investment decisions.
• Run A/B and multivariate tests on messaging, pricing/packaging hypotheses, etc; quantify business impact
• Analyze product usage, cohorts, and adoption patterns to inform onboarding, activation, and expansion plays.
• Leverage tools such as Excel, SQL, Tableau/Power BI, Pendo, and Salesforce (among others) for both recurring and ad-hoc data extraction and analysis.

About you

• 5+ years of professional experience in product marketing, marketing, product management, strategy, consulting, or closely related roles.
• Proven ability to develop portfolio- and product-level value propositions and translate them into clear, compelling narratives.
• Strong analytical skills; comfort structuring ambiguous problems and synthesizing data into recommendations and action.
• Experience planning and executing product launches and integrated GTM campaigns with measurable business outcomes.
• Excellent stakeholder management and collaboration skills across Product, Sales, Marketing, and Executive teams.
• Strong communication skills: can craft and deliver well-structured stories (e.g., business cases, sales narratives) for internal and external audiences.
• Growth mindset with a test-and-learn approach and strong bias for delivering business outcomes.

Preferred Qualifications

• Experience with B2B SaaS, data/analytics products, or risk, identity, and fraud platforms.
• Familiarity with compliance, KYC/KYB, AML, payments risk, account takeover, or claims/fraud workflows.
• Hands-on proficiency with CRM and marketing automation (e.g., Salesforce) andBI tools (e.g., Tableau/Power BI).
• Comfort querying data (SQL) and building self-serve dashboards.
• Background in pricing/packaging or monetization strategy.

#LI-TV1

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibili