Marketing Manager for a Personal Brand

Hello,Marketing  Managers!

My name is Dylan and I am the CEO of Dylan Jahraus - a leading e-commerce education company in the online coaching space. As the #1 coaching company in our sector, we are dedicated to delivering exceptional education and support to our ~2000 clients globally. Our fully remote team is committed to continuous improvement, exceeding expectations, and driving impactful growth in the digital marketing world.

We are seeking a dynamic Marketing Manager who is not only a digital social butterfly but also a strategic thinker, capable of creating authentic engagement, leveraging social media channels for growth, and converting onlookers into loyal customers and raving fans. This role requires a balance of creativity, strategic planning, and a deep understanding of digital marketing to manage, expand, and enhance our brand's online presence. It is a bonus if this role has a background in technical marketing because we are launching our proprietary software in the upcoming weeks. 

This role is a full-time remote position. 

Requirements

We are looking for a Marketing Manager specifically with these requirements:

• 2+ years proven experience as a Marketing Manager for a Personal Brand
• Strong focus on growing followers across various platforms (YouTube, Instagram, TikTok)
• Expert in creating content across multiple social media platforms and channel-specific strategies
• In-depth knowledge of SEO, keyword research, Google Analytics, and social media KPIs
• Ability to adopt brand voice and create relatable, engaging content
• Ability to lead and execute on our Facebook Ads strategy
• Video editing skills (Capcut, Final Cut Pro, Adobe Premier)
• Graphic design proficiency (Photoshop, InDesign)
• Experience collaborating with sales and customer success teams
• Proactive identification of future trends in digital technologies
• Bonus: Can lead our go to market launch as the key marketing resource for our new software tool

Your responsibilities will include (but are not limited to):

Content Creation and Management:

• Develop and implement a cohesive content strategy across all social media platforms
• Create, curate, manage, and optimize published content (images, video, written)
• Ensure brand consistency in style, quality, and tone of voice
• Manage social media campaigns, including paid advertising, and coordinate with influencers and partners for promotional activities

Growth and Engagement:

• Implement growth strategies, including Ads, to increase followers, engagement, and conversion rates
• Set channel-specific goals and guidelines, tailoring content and strategy to each platform
• Engage with the community, responding timely to queries and monitoring reviews
• Build and implement affiliate programs to help increase our reach
• Utilize Chat Funnel Marketing to launch lead-generating and revenue-generating campaigns

Collaboration and Campaign Management:

• Work closely with operations, sales, customer service, and content teams to ensure brand consistency
• Design and execute results-driven, lead-generating, and high-converting social media campaigns
• Manage social media with CRM tools like HubSpot, associating social posts with relevant marketing campaigns

Reporting and Analysis:

• Monitor, report, and analyze the performance of social media platforms
• Track important KPIs, analyze key metrics, and adjust strategies based on performance data
• Stay up-to-date with trends in social media tools, applications, channels, design, and strategy

Benefits

Growth Opportunities/Perks:

• Make Direct Impact - your work will directly shape the way education and commerce blend for our clients, impacting thousands globally. 
• Creative Autonomy - lead projects as your own and play a key role in growing our community. Your contributions will shape our brand's future.
• Work-Life Balance and Continuous Learning - thrive in our remote family that values your well-being and growth. We prioritize flexibility and connection, supporting your journey towards personal and professional development.
• Lead Growth in the #1 Fastest Growing Etsy Coaching Company - Shape our brand with your creativity, strategies, and content ideas. Here, your contributions are valued and encouraged, offering a chance to significantly influence our brand's growth with your vision.
• Work from Home - Enjoy the convenience and comfort of working from home, while still making a