Account Based Marketing Manager

About Zone & Co

Zone & Co is a leading SaaS company committed to freeing finance teams from the limitations of clunky, disparate systems and manual processes. Our rapidly growing portfolio of solutions is built on the oracle NetSuite platform (the leading cloud-based ERP software platform) and offers advanced automation and integration solutions to a wide  spectrum of business-critical functions, including complex billing & revenue recognition, to off-the-shelf advanced reporting, Payroll, AP automation, payments, reconciliations, approvals and more. 

Zone helps over 3,000 companies worldwide work smarter, faster and more securely, whilst maximizing platform value. We do this with a growing innovation-minded team of over two hundred folks, based across North America, Europe and Asia Pacific. 

Our journey has only just begun and we are excited to welcome talented individuals looking to grow alongside us. If this sounds interesting to you, we’d love to hear from you!

Learn more at www.zoneandco.com or follow us on LinkedIn: linkedin.com/company/zoneandco.

About the Role:

Seize the opportunity to lead as our ABM Manager, where you'll be at the forefront of driving customer awareness, engagement, and revenue growth in key accounts worldwide. Your role is pivotal, and you'll take charge of full-funnel ABM campaigns, ensuring a strategic and integrated approach across various channels.

Let’s talk about responsibilities

• Own Full-Funnel ABM Campaigns:
• Strategize and execute targeted, integrated campaigns for key accounts, utilizing channels such as email, web, digital advertising, direct mail, in-product, events, and webinars.
• Collaborate closely with sales teams to craft highly tailored programs, guiding accounts from prospecting to expansion.
• Strategic Account Segmentation:
• Partner with sales and strategy leadership to identify Ideal Customer Profile company lists, top target accounts, and aligned spending by segment, driving penetration in our target market.
• Reporting and Metrics Mastery:
• Refine KPI and program metrics frameworks, tracking campaign performance, account-level engagement, ROI, and delivering insightful performance reports to stakeholders.
• Operational Excellence:
• Collaborate with Marketing and Sales Operations to evaluate and implement ABM-related processes, reporting, workflows, and leverage cutting-edge tools and technology.
• Collaborative Content Development:
• Partner with Product Marketing, Brand, Content, and Creative teams to develop personalized content that resonates with accounts based on buyer needs, personas, verticals, and more.

Requirements

Let’s talk about what you need to excel

• 3-5 years of experience in B2B SaaS campaign marketing, with a preference for roles in demand generation.
• 2+ years of hands-on experience in ABM strategy and execution or highly targeted marketing campaigns for high-value accounts or verticals.
• Proficiency with 6Sense.
• A collaborative mindset, capable of working cross-functionally and building alignment across departments.
• Proactive communication skills coupled with a passion for collaboration.
• Strong project and program management skills, showcasing the ability to drive high levels of execution.

Benefits

Let’s talk about how we’ll help you excel

• Remote-First: Zone was founded as a remote company before working from home was the “cool” thing to do. We recognize good work can be done from anywhere when you have great people.
• Unlimited Time Off - We know great work doesn't happen without great rest. That's why we've taken "time" off the table when it comes to vacations. Enjoy unlimited PTO for whatever your life requires.
• Full Coverage - Zone offers fully paid health/dental insurance through BCBS, and also fully paid Life Insurance, Short Term Disability, and Long Term Disability.
• Retirement Planning - We want you to be able to focus on today without worrying too much about your future. Zone offers each employee a 401(k) Program to help plan for retirement.

Zone and Co is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable fede