Associate Manager, Retail Training and Communications

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Associate Manager of Global HOKA Retail Training and Communications

Reports to:  Sr. Manager of Global DTC Training and Communications.

Location:  Remote Hybrid

Interested applicants must reside in one of the following approved states:

California, Colorado, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, Texas, Virginia, Washington, Wisconsin.

The Role

On our team within Deckers, we’re guided by the following mission: To empower our retail teams with a fun, efficient workplace to inspire consumers and foster lifelong brand loyalty.

The Associate Manager of Global HOKA Retail Training and Communications develops and manages training and communications resources for our HOKA global retail team members. This role is responsible for creating global training and communications that impact performance, engage employees, and connect our retail team members to our Brand and Company culture. This involves working cross-functionality with key regional and global stakeholders to deliver and evolve communications and trainings that meet the needs of the business and support the culture of trust and accountability.  

The Associate Manager of Global HOKA Retail Training and Communications will manage retail communications and provide trainings while partnering with the regions to execute globally consistent and locally relevant content. 

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

Training:

• Lead both virtual and in-person training sessions tailored to global needs, enhancing store performance and ensuring operational excellence.
• Develop comprehensive global training programs on a diverse range of topics, including Service, Operations, Product, and Visual Merchandising.
• Deliver engaging global operational trainings that articulate and reinforce the underlying principles of key topics.
• Collaborate cross-functionally to design and implement ongoing service and soft skills training that enhance global consumer experiences and positively impacts NPS.
• Continuously refine and evolve service and product training programs and resources to meet Global needs.  adjusting strategies to improve employee engagement and consumer experience.
• Support global programs and initiatives with targeted regional training sessions and resources.
• Regularly support and gather feedback from regional teams to ensure training efficacy and success.
• Measure and evaluate training effectiveness using various success metrics, such as  to NPS, customer capture rates, product sell-through, sales performance, employee feedback surveys, operational audit scores, onboarding completion, and in-person observations.
• Partner closely with Brand team members to develop impactful retail training that aligns with the GTM calendar.

Communications:

• Communicate clear priorities to regional teams to maximize the impact of training investments in key programs and operational items. 
• Collaborate with key stakeholders and regional teams to develop effective communication strategies for retail team members.
• Lead and implement effective communication strategies that enhance engagement at the store level.  
• Serve as a representative of the field, advocating for all levels of the retail team.
• Build and maintain strong relationships with global and regional team members across all levels.
• Tailor communications to suit diverse audiences, including different regions, management levels, learning styles, corporate or field partners, and internal or external stakeholders.
• Actively seek feedback from regional teams to enhance communication effectiveness and identify areas for improvement.

Conferences, Employee Engagement, & Video Creation:

• Support regional retail conferences and events, both in-person and virtually, by providing programming, guidelines, and sharing best practices.
• Plan, produce, and edit video content from le