Marketing Analyst

As a Marketing Analyst, you will play a critical role in helping the marketing team analyze each piece of the conversion funnel in order to optimize all pieces of the process to contribute to growth and campaign performance. This position requires experience working with marketing analytics reporting including implementation, mining and interpreting data to help improve marketing outcomes and prove marketing campaign ROI. In addition, you will have experience with on|line and off|line marketing campaigns, monitoring and analyzing key metrics, providing insights about performance data, and highlighting how reporting data aligns with defined business goals and metrics.

• Create and deliver accurate and timely ad hoc and routine reports to measure campaign efficiency and effectiveness and measure ROI of marketing activities.
• Identify redundancies and efficiencies to minimize manual processes by developing automated solutions such as self-service dashboards.
• Conduct cross channel, cross media marketing analysis and provide action-oriented recommendations to Marketing management.
• Conduct population and member analysis to start to develop different member and prospect profiles based on available data to allow for better targeting of marketing campaigns.
• Monitor daily metrics to identify issues or red-flags early, and then work with appropriate groups to remedy the situation.
• Partner with the marketing team to ensure that campaigns tracking are properly set-up for all on-line and off-line channels.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points, to help enhance the consumer funnel.
• Manage big data pulls of varying size and complexity, to support marketing direct mail and email campaigns.
• Predictive modeling techniques and programming languages are a plus -Experience with heat mapping software is a plus

Minimum Qualifications

• High School Diploma or GED Equivalent
• Experience as Marketing analyst
• Good working knowledge of SQL
• Familiarity with:

• REST APIs
• Understanding of SEO
• Queries, dimensions, and cross schema reporting
• Ability to foster teamwork and collaboration, but also able to work independently.
• A critical thinker with aptitude to isolate and fix technical issues related to the flow of data.
• Passionate about the accuracy of data and its value to inform business decisions.

Preferred Qualifications:

• Experience in Health Insurance plus.
• Knowledge of front-end languages (Python, NodeJS, PHP, etc.)
• CRM software and email marketing tracking
• Project and workflow management tools such as Jira
• Experience working in an Agile environment within Marketing department

WE ARE AN EQUAL OPPORTUNITY EMPLOYER.  HF Management Services, LLC complies with all applicable laws and regulations. Applicants and employees are considered for positions and are evaluated without regard to race, color, creed, religion, sex, national origin, sexual orientation, pregnancy, age, disability, genetic information, domestic violence victim status, gender and/or gender identity or expression, military status, veteran status, citizenship or immigration status, height and weight, familial status, marital status, or unemployment status, as well as any other legally protected basis. HF Management Services, LLC shall not discriminate against any disabled employee or applicant in regard to any position for which the employee or applicant is otherwise qualified.

If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to careers@Healthfirst.org or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within HF Management Services, LLC will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with HF Management Services,  LLC.

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