Senior Growth Product Manager (a)

<p dir="ltr"><strong>Why Oviva ?</strong></p> <p dir="ltr">To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions.</p> <p dir="ltr">By blending behaviour change therapy with our unique technology, incredible team of passionate individuals, we are creating affordable and accessible app-based healthcare programs to tackle diet-related health conditions such as obesity and Type2 Diabetes. </p> <p dir="ltr">Our proven strategy has helped us become award-winning and the largest digital health provider, treating diet related conditions in Europe. We operate within the healthcare systems to give people access to the medical care they need. We are rapidly expanding across Europe including the UK, Switzerland, Germany and France. You will be joining an organization that has treated 450.000 people to date and is continuing to scale up. </p> <p dir="ltr">To further scale our growing business, we are looking for a <strong>Senior Growth Product Manager</strong><br/></p> <h3>Requirements</h3> <p dir="ltr"><strong>Key Responsibilities </strong></p> <ul><li dir="ltr"><p dir="ltr">Optimisation of conversion rates of our user journey end-to-end from new user acquisition to activation, meaning from our landing page to survey submitted to becoming an Oviva patient; including both UX and technical improvements (e.g., speed, loading times)</p></li><li dir="ltr"><p dir="ltr">Product ownership of online registration form (Oviva’s online survey) </p></li><li dir="ltr"><p dir="ltr"> Strong liaison with stakeholders for landing page conversion and email conversion rates</p></li><li dir="ltr"><p dir="ltr">Design, prioritisation and implementation of A/B experiments based on data insights where we lose most people in the funnel and competitive research</p></li><li dir="ltr"><p dir="ltr">Identification and (steering of) implementation of marketing tracking best practices, including mixed media attribution and modelling of online and offline channels </p></li><li dir="ltr"><p dir="ltr">Leadership of cross-functional growth squad with engineers as well as performance, SEO, and email marketeers</p></li></ul> <p dir="ltr"> </p> <p dir="ltr"><strong>What are we looking for you to bring</strong><br/></p> <ul><li dir="ltr"><p dir="ltr">Bachelor’s degree in marketing, economics, business informatics or related field</p></li><li dir="ltr"><p dir="ltr">More than 5 years of relevant work experience in Growth and/or Product Management with a strong emphasis on conversion rate optimization</p></li><li dir="ltr"><p dir="ltr">Pro-active, solution-oriented self-starter who knows how to get buy-in and drive projects in a cross-functional setup with many stakeholders (Marketing, Product, Engineering, Data Science, and more)</p></li><li dir="ltr"><p dir="ltr">Analytical mindset: Extensive experience in defining and implementing KPIs and tracking frameworks, running analyses in common self-service analytics tools (i.e. GA, Mixpanel), and A/B testing and implementing best-in-class benchmarks</p></li><li dir="ltr"><p dir="ltr">Customer-centric mindset: Experience in using quantitative and qualitative data to build up a deep understanding of our target persona and translate these into a long-term experimentation roadmap and hypotheses to test</p></li><li dir="ltr"><p dir="ltr">Hands-on knowledge of common tracking errors, i.e., how to detect and fix them with tools (e.g., pixel helper, debug tools, GA 4, GTM, GSC), and good understanding of marketing data analytics to ask for right data infrastructure and analyses from team</p></li><li dir="ltr"><p dir="ltr">German native speaker and fluent in English</p></li></ul> <p dir="ltr"><strong><br/></strong><strong>What we offer</strong></p> <ul><li dir="ltr"><p dir="ltr">The opportunity to make a meaningful impact in revolutionising healthcare</p></li><li dir="ltr"><p dir="ltr">Exciting and rewarding role in the high-growth environment</p></li><li dir="ltr"><p dir="ltr">An interesting and varied area of ​​responsibility with targeted training in an innovative business environment (digital health)</p></li><li dir="ltr"><p dir="ltr">A trusting, appreciative and modern culture</p></li><li dir="ltr"><p dir="ltr">Flat hierarchies in a motivated, dynamic and ambitious team</p></li><li dir="ltr"><p dir="ltr">Flexible working hours in the office or in the home office</p></li><li dir="ltr"><p dir="ltr">The freedom to implement, approach and shape your own ideas</p></li><li dir="ltr"><p dir="ltr">We provide a home working allowance to enable you to set up your workspace in a way which suits you</p></li><li dir="ltr"><p dir="ltr">Competitive Salary &amp; company pension</p></li></ul> <p>Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:</p> <p dir="ltr"><br/></p> <p dir="ltr">We put the patient first, We measure &amp; improve, We are build win